Marketing Project Manager at Must Beauty

Management of operational marketing campaigns for luxury brands (perfume & cosmetics): OOH and in-store activations, digital marketing and social media, promotional events, and coordination with brand teams.

Marketing Project Manager at Dr. Benhacine's Clinic

Formulated and executed comprehensive marketing strategies to promote aesthetic medicine and nutrition services; oversaw digital communications; managed social media; optimized website content; managed targeted online advertising campaigns; organized corporate events and partnerships; supervised design and production of marketing materials with the creative team; led cross-functional collaboration and vendor relations; tracked KPIs to drive growth.

Marketing Manager at Dr. Benhacheine's Clinic

Formulated and executed comprehensive marketing strategies to promote aesthetic medicine and nutrition services. Oversaw digital communications including social media platforms, website content optimization, and targeted online advertising campaigns. Organized corporate events, seasonal promotions, and strategic partnerships to boost new client acquisition. Supervised the design, monitoring, and production of marketing materials in collaboration with the creative team.

Marketing Project Manager at MUST BEAUTY

Spearheaded operational marketing campaigns across a 12-store luxury retail network; coordinated OOH and in-store POS campaigns; managed a team of 10 people and 20 providers; oversaw 70% of the marketing budget; organized promotional events; aligned digital activations with major product launches (e.g., Valentine’s Day).

Operations Marketing Manager at Must Beauty

Spearheaded operational marketing campaigns across a 12-store luxury retail network, specializing in high-end perfume, skincare, and cosmetics. Managed retail-focused promotions, in-store events, and partner collaborations to drive footfall and sales.

Freelance Marketing Professional at Freelance / Self-employed

Organization of events, promotions, and partnerships to attract new clients; management of social media, website, and online advertising campaigns; coordination with marketing teams; client relations via newsletters and special offers.

Marketing Manager at SENS (brand) – View Optic Algeria

Marketing management for the SENS eyewear brand: planning and executing marketing strategies, digital campaigns, social media, website and online ad campaigns, event organization, partnerships, and client acquisition. Monitored KPIs and collaborated with brand teams and agencies.

Marketing Executive & Brand Manager at View Optic Algeria & SENS

Led marketing initiatives for View Optic Algeria and SENS, driving retail expansion, visual identity evolution, and brand campaigns; managed influencer outreach and brand ambassador partnerships; handled event planning and localized social media; organized large advertising campaigns and photo/video shoots.

Executive & Brand Manager at View Optic Algeria & SENS

Led brand campaigns, in-house and POS marketing, and store openings; evolved brand identity and drove retail expansion across Algeria.

Digital Marketing Intern at SOVAC Group (Volkswagen Algeria)

Supported the digital marketing department with online campaigns, content scheduling, and automotive brand promotion during a 4-month internship.

Digital Marketing Intern at SOVA CG Group (Volkswagen Algeria)

Assisted the digital marketing department with online campaigns, content scheduling, and automated brand promotion during a four-month internship.

Freelance Marketing Consultant & Content Creator at Self-Employed

Produced scripted and edited promotional videos; created visual identities, logos, brochures, flyers, and branding assets; managed live social media coverage for events; delivered content strategy and marketing materials for various clients from 2021 to 2023.

Freelance Marketing Consultant & Content Creator at Various

Video Production: scripted, directed, and edited commercial videos and promotional spots for digital platforms. Graphic Design: conceptualized visual identities, logos, brochures, flyers, and digital branding assets. Social Media & Coverage: provided live social media management and full video coverage for corporate events and launches.

Freelance Marketing Consultant & Content Creator at Self-Employed

Provided freelance marketing consulting and content creation; scripted, directed, and edited promotional videos and spots; conceptualized logos, brochures, flyers, and brand assets; delivered live social media management and freelance community management for major events (Salon Escel 2023).

Charity Event Coordinator at CARITAS Christmas Market Raffle

Coordinated charity event activities and donor relations for Christmas market raffle.

Event Organiser at Le Scénario Lounge & La Gargote

Organized events and managed event logistics.