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I’m an E-commerce Operations & Growth Specialist with a B.Tech in Computer Science and a PGDM in Marketing & Operations. I bridge backend Shopify work (Liquid edits, API troubleshooting) with front-end marketing strategy, guided by data-driven decisions using Power BI and Tableau to optimize store conversions, manage complex product catalogs, and scale brand presence through Meta’s Advantage+ suites. I’m proactive, detail-oriented, and collaborative. My work spans end-to-end Shopify-Meta integrations, catalog automation, and landing-page optimization, including A/B testing to reduce checkout abandonment. I also merge cross-channel performance data (Shopify reports with Meta insights) to identify top-performing collections and tailor on-site promotions for better engagement and revenue growth.…I’m an E-commerce Operations & Growth Specialist with a B.Tech in Computer Science and a PGDM in Marketing & Operations. I bridge backend Shopify work (Liquid edits, API troubleshooting) with front-end marketing strategy, guided by data-driven decisions using Power BI and Tableau to optimize store conversions, manage complex product catalogs, and scale brand presence through Meta’s Advantage+ suites. I’m proactive, detail-oriented, and collaborative. My work spans end-to-end Shopify-Meta integrations, catalog automation, and landing-page optimization, including A/B testing to reduce checkout abandonment. I also merge cross-channel performance data (Shopify reports with Meta insights) to identify top-performing collections and tailor on-site promotions for better engagement and revenue growth.

Vikrant Kapoor

Product Designer, Brand Designer, Marketing Strategist, +2

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I’m an E-commerce Operations & Growth Specialist with a B.Tech in Computer Science and a PGDM in Marketing & Operations. I bridge backend Shopify work (Liquid edits, API troubleshooting) with front-end marketing strategy, guided by data-driven decisions using Power BI and Tableau to optimize store conversions, manage complex product catalogs, and scale brand presence through Meta’s Advantage+ suites. I’m proactive, detail-oriented, and collaborative. My work spans end-to-end Shopify-Meta integrations, catalog automation, and landing-page optimization, including A/B testing to reduce checkout abandonment. I also merge cross-channel performance data (Shopify reports with Meta insights) to identify top-performing collections and tailor on-site promotions for better engagement and revenue growth.…I’m an E-commerce Operations & Growth Specialist with a B.Tech in Computer Science and a PGDM in Marketing & Operations. I bridge backend Shopify work (Liquid edits, API troubleshooting) with front-end marketing strategy, guided by data-driven decisions using Power BI and Tableau to optimize store conversions, manage complex product catalogs, and scale brand presence through Meta’s Advantage+ suites. I’m proactive, detail-oriented, and collaborative. My work spans end-to-end Shopify-Meta integrations, catalog automation, and landing-page optimization, including A/B testing to reduce checkout abandonment. I also merge cross-channel performance data (Shopify reports with Meta insights) to identify top-performing collections and tailor on-site promotions for better engagement and revenue growth.

Available to hire

I’m an E-commerce Operations & Growth Specialist with a B.Tech in Computer Science and a PGDM in Marketing & Operations. I bridge backend Shopify work (Liquid edits, API troubleshooting) with front-end marketing strategy, guided by data-driven decisions using Power BI and Tableau to optimize store conversions, manage complex product catalogs, and scale brand presence through Meta’s Advantage+ suites.

I’m proactive, detail-oriented, and collaborative. My work spans end-to-end Shopify-Meta integrations, catalog automation, and landing-page optimization, including A/B testing to reduce checkout abandonment. I also merge cross-channel performance data (Shopify reports with Meta insights) to identify top-performing collections and tailor on-site promotions for better engagement and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

E-commerce & Growth Associate at Trendzzhop

August 1, 2025 - December 1, 2025

Directed full-scale Shopify store management, including daily catalog synchronization, Liquid-based theme adjustments, and optimization of high-converting landing pages. Led Meta Catalog management with automated product feed updates to reflect real-time inventory, pricing changes, and SEO-optimized product descriptions across Meta Advantage+ catalogs. Optimized the mobile-first shopping experience, conducted cross-platform performance analysis, and coordinated multimedia asset deployment to meet Shopify speed requirements while maintaining high-resolution visuals.

E-commerce Operations Associate

October 1, 2024 - February 1, 2025

Managed the Shopify-Meta integration, ensuring 100% accuracy of the product catalog for dynamic ad campaigns; synchronized 200+ product variants including textures and colorways. Monitored Meta Pixel and Conversions API (ViewContent, AddToCart, Purchase) to ensure data integrity; coordinated visual asset management and SEO optimization for product galleries and Meta Carousel ad formats.

Omni Sports Leader at Decathlon Sports India

June 1, 2024 - July 1, 2024

Designed and implemented innovative visual merchandising displays, boosting foot traffic by 30% and increasing sales of tracked products by 25%. Maintained robust CRM strategies and SCO services to enhance customer loyalty and repeat business by 30%. Managed event registrations and overhauled the trial room experience, resulting in higher customer satisfaction and attendance.

Sales Trainee at Yakult Danone India (P) Ltd.

October 1, 2023 - November 1, 2023

Achieved top sales performance by engaging customers and driving product recommendations, resulting in a 20% increase in monthly sales targets. Streamlined inventory management, reducing stock discrepancies by 25% and improving overall safety stock efficiency by 20%. Applied consumer psychology insights to tailor marketing strategies, enhancing customer satisfaction and driving a 15% increase in repeat purchases.

Marketing Management Trainee at Outlook Media India

March 1, 2023 - June 1, 2023

Executed a targeted outreach strategy via cold calls and personalized emails, converting 20% of prospects into qualified leads and increasing monthly sales pipeline by 15%. Implemented a rigorous vendor screening process and onboarding, reducing procurement costs by 20%. Developed and executed content creation and influential marketing strategies, boosting brand visibility and customer engagement by notable margins.