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Hi, I’m Anna McDevitt, a results-driven Web & Digital Marketing Manager with a passion for high-performing websites and user-centered design. I specialize in SEO, UX, and data-driven marketing across travel, B2B, nonprofit, and government sectors, turning insights into measurable growth in qualified traffic, conversions, and revenue. I’ve led cross-functional teams to deliver digital strategies, optimize the customer journey, and implement analytics-driven improvements that boost engagement and profitability. I’m skilled at CRO, content strategy, WordPress development, and building dashboards that reveal campaign performance. Outside of work, I enjoy mentoring teams, staying current with industry trends, and collaborating with stakeholders to deliver compelling digital experiences that meet business goals.…Hi, I’m Anna McDevitt, a results-driven Web & Digital Marketing Manager with a passion for high-performing websites and user-centered design. I specialize in SEO, UX, and data-driven marketing across travel, B2B, nonprofit, and government sectors, turning insights into measurable growth in qualified traffic, conversions, and revenue. I’ve led cross-functional teams to deliver digital strategies, optimize the customer journey, and implement analytics-driven improvements that boost engagement and profitability. I’m skilled at CRO, content strategy, WordPress development, and building dashboards that reveal campaign performance. Outside of work, I enjoy mentoring teams, staying current with industry trends, and collaborating with stakeholders to deliver compelling digital experiences that meet business goals.

Anna McDevitt

Web Designer, UX Designer, Digital Marketer, +2

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Hi, I’m Anna McDevitt, a results-driven Web & Digital Marketing Manager with a passion for high-performing websites and user-centered design. I specialize in SEO, UX, and data-driven marketing across travel, B2B, nonprofit, and government sectors, turning insights into measurable growth in qualified traffic, conversions, and revenue. I’ve led cross-functional teams to deliver digital strategies, optimize the customer journey, and implement analytics-driven improvements that boost engagement and profitability. I’m skilled at CRO, content strategy, WordPress development, and building dashboards that reveal campaign performance. Outside of work, I enjoy mentoring teams, staying current with industry trends, and collaborating with stakeholders to deliver compelling digital experiences that meet business goals.…Hi, I’m Anna McDevitt, a results-driven Web & Digital Marketing Manager with a passion for high-performing websites and user-centered design. I specialize in SEO, UX, and data-driven marketing across travel, B2B, nonprofit, and government sectors, turning insights into measurable growth in qualified traffic, conversions, and revenue. I’ve led cross-functional teams to deliver digital strategies, optimize the customer journey, and implement analytics-driven improvements that boost engagement and profitability. I’m skilled at CRO, content strategy, WordPress development, and building dashboards that reveal campaign performance. Outside of work, I enjoy mentoring teams, staying current with industry trends, and collaborating with stakeholders to deliver compelling digital experiences that meet business goals.

Available to hire

Hi, I’m Anna McDevitt, a results-driven Web & Digital Marketing Manager with a passion for high-performing websites and user-centered design. I specialize in SEO, UX, and data-driven marketing across travel, B2B, nonprofit, and government sectors, turning insights into measurable growth in qualified traffic, conversions, and revenue. I’ve led cross-functional teams to deliver digital strategies, optimize the customer journey, and implement analytics-driven improvements that boost engagement and profitability.
I’m skilled at CRO, content strategy, WordPress development, and building dashboards that reveal campaign performance. Outside of work, I enjoy mentoring teams, staying current with industry trends, and collaborating with stakeholders to deliver compelling digital experiences that meet business goals.

Skills

Experience Level

Expert

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Intermediate

Work Experience

eCommerce Manager for the Americas and APAC at Hurtigruten

June 1, 2023 - Present

Led e-commerce strategy and digital marketing initiatives across Americas & APAC, achieving +9% YoY bookings, +27% revenue, +17% AOV, and +41% conversion rate (2025). Drove CRO, SEO, UX, and analytics initiatives to maximize revenue per session and improve qualified traffic. Implemented high-performing pop-ups (loyalty, lead-generation, exit-intent, upsell) achieving 6–25% CTR. Enhanced GA4 reporting for campaigns and funnel metrics, enabling data-driven decision making. Led travel advisor portal migration, optimizing UX, content, and QA for seamless access to sales tools. Managed Google Business Profile and leveraged UGC to strengthen social proof and acquisition touchpoints.

Online Marketing Manager for the Americas at Hurtigruten

December 1, 2022 - June 30, 2023

Led digital marketing strategy and execution to drive customer engagement, brand growth, and revenue performance. Partnered with the Head of Marketing and cross-functional global teams to deliver data-driven digital experiences that increased bookings. Collaborated with the central E-Commerce team to optimize the customer journey, increase qualified website traffic, accelerate lead generation, and maximize revenue. Developed and maintained digital performance dashboards using Google Analytics to inform improvements to campaign effectiveness and conversion rates. Served as Americas digital lead for the Hurtigruten website, partnering with Global teams to drive content strategy, develop enhancements, and website optimization initiatives. Led landing page optimization, content development, and functionality enhancements to increase engagement and conversion. Created and optimized promotional pages for the Americas B2B travel agent platform.

Website Manager at Televerde

January 1, 2022 - December 31, 2022

Owned website performance, UX, SEO, and platform optimization to improve engagement and lead generation. Improved website health from 59% to 92% by resolving technical SEO issues, metadata gaps, broken links, and content duplication. Increased lead form submissions by 122% YoY and boosted site engagement to 93%+ through UX and content optimization. Migrated Universal Analytics to GA4 for accurate campaign tracking and reporting. Managed WordPress updates, security, performance, Google Ads, and SEO strategy using SEMrush and Google Search Console.

Web Designer & Content Writer at YPC Media

April 1, 2021 - January 31, 2022

Designed and developed WordPress and proprietary CMS websites for multiple industries. Created SEO-driven content, implementing meta tags, structured data, alt text, and keyword optimization. Developed digital assets, including ad creatives, social graphics, and logos, ensuring visual consistency. Collaborated with stakeholders to deliver scalable, user-friendly, and performance-optimized websites.

Web Developer & Tech Specialist at FedWriters (NOAA Affiliate)

December 1, 2018 - May 31, 2021

Led end-to-end website projects for federal agencies, improving UX, accessibility, and operational efficiency. Conducted UX research, surveys, and analytics; translated complex datasets into actionable insights via dashboards and infographics. Managed web development using HTML, CSS, JavaScript, Bootstrap, and Figma; designed visual and data assets in Adobe Suite.

Programmer at SmartLab

April 1, 2018 - November 30, 2018

Developed a Python-based software installation application for macOS supporting STEMLab software.

Web & Curriculum Developer at SmartLab

June 1, 2017 - March 31, 2018

Converted 400+ Flash presentations to a UDL-compliant HTML5 CMS. Built interactive components using Bootstrap and jQuery (popovers, modals, accordions, tabs). Updated STEM curriculum websites, optimizing usability, engagement, and instructional quality.