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I am a high-impact content strategist specializing in YouTube algorithm optimization, multi-platform audience growth, and digital content operations. I build scalable content systems and mentor teams to deliver measurable results. I have a proven track record of scaling Sri Lanka’s top business media channel from 100,000 to over 700,000 subscribers, and I successfully launched a niche channel from zero to 15,000+. I combine a technical background with creative intuition to optimize viewer retention, cross-platform syndication, and digital marketing strategies for B2B and B2C brands.…I am a high-impact content strategist specializing in YouTube algorithm optimization, multi-platform audience growth, and digital content operations. I build scalable content systems and mentor teams to deliver measurable results. I have a proven track record of scaling Sri Lanka’s top business media channel from 100,000 to over 700,000 subscribers, and I successfully launched a niche channel from zero to 15,000+. I combine a technical background with creative intuition to optimize viewer retention, cross-platform syndication, and digital marketing strategies for B2B and B2C brands.

Heshan Mathura Premarathna

Content Strategist, Video Editor, Content Producer, +2

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I am a high-impact content strategist specializing in YouTube algorithm optimization, multi-platform audience growth, and digital content operations. I build scalable content systems and mentor teams to deliver measurable results. I have a proven track record of scaling Sri Lanka’s top business media channel from 100,000 to over 700,000 subscribers, and I successfully launched a niche channel from zero to 15,000+. I combine a technical background with creative intuition to optimize viewer retention, cross-platform syndication, and digital marketing strategies for B2B and B2C brands.…I am a high-impact content strategist specializing in YouTube algorithm optimization, multi-platform audience growth, and digital content operations. I build scalable content systems and mentor teams to deliver measurable results. I have a proven track record of scaling Sri Lanka’s top business media channel from 100,000 to over 700,000 subscribers, and I successfully launched a niche channel from zero to 15,000+. I combine a technical background with creative intuition to optimize viewer retention, cross-platform syndication, and digital marketing strategies for B2B and B2C brands.

Available to hire

I am a high-impact content strategist specializing in YouTube algorithm optimization, multi-platform audience growth, and digital content operations. I build scalable content systems and mentor teams to deliver measurable results.

I have a proven track record of scaling Sri Lanka’s top business media channel from 100,000 to over 700,000 subscribers, and I successfully launched a niche channel from zero to 15,000+. I combine a technical background with creative intuition to optimize viewer retention, cross-platform syndication, and digital marketing strategies for B2B and B2C brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Executive (Content & Growth Lead) at Simple Books (Pvt) Ltd

October 1, 2022 - March 1, 2025

Direct the data-backed content strategy for Sri Lanka's #1 business YouTube channel, scaling subscribers from 100K to 700K+ and building a successful niche channel from zero to 15,000+. Led end-to-end production (topic research, scripting, presenting) for the 'Simple Books' channel and launched the Zero-to-One audience-building initiative. Coordinated Podcast Production with high-profile industry figures, aligning content with strategic goals. Developed 'Edit Plans' for a 3-person video editing team to optimize pacing, visual hooks, and B-roll placement for maximum viewer retention. Orchestrated cross-functional teams for cohesive digital marketing pipelines across sub-brands (Shop Book, Loku Business) and across platforms. Led a 7-person production team with strict visual and narrative guidelines to ensure brand consistency and audience engagement.