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I'm Elvyra Abišina, an innovative and results-driven marketing professional with 15+ years of experience in B2B marketing and communication, focusing on IT product development, CRM automation, and process optimization. I lead cross-functional teams, solve complex challenges, and drive digital transformation to help organizations scale and stay competitive in the age of automation. Currently I'm expanding my expertise in process analytics, automation, and design thinking, exploring how AI intersects with critical thinking and systems-based decision-making. I enjoy applying structured thinking, mental frameworks, and meaningful AI integration to help people and organizations stay clear and effective.…I'm Elvyra Abišina, an innovative and results-driven marketing professional with 15+ years of experience in B2B marketing and communication, focusing on IT product development, CRM automation, and process optimization. I lead cross-functional teams, solve complex challenges, and drive digital transformation to help organizations scale and stay competitive in the age of automation. Currently I'm expanding my expertise in process analytics, automation, and design thinking, exploring how AI intersects with critical thinking and systems-based decision-making. I enjoy applying structured thinking, mental frameworks, and meaningful AI integration to help people and organizations stay clear and effective.

Elvyra Abišina

Marketing Strategist, Content Designer, Brand Designer, +1

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I'm Elvyra Abišina, an innovative and results-driven marketing professional with 15+ years of experience in B2B marketing and communication, focusing on IT product development, CRM automation, and process optimization. I lead cross-functional teams, solve complex challenges, and drive digital transformation to help organizations scale and stay competitive in the age of automation. Currently I'm expanding my expertise in process analytics, automation, and design thinking, exploring how AI intersects with critical thinking and systems-based decision-making. I enjoy applying structured thinking, mental frameworks, and meaningful AI integration to help people and organizations stay clear and effective.…I'm Elvyra Abišina, an innovative and results-driven marketing professional with 15+ years of experience in B2B marketing and communication, focusing on IT product development, CRM automation, and process optimization. I lead cross-functional teams, solve complex challenges, and drive digital transformation to help organizations scale and stay competitive in the age of automation. Currently I'm expanding my expertise in process analytics, automation, and design thinking, exploring how AI intersects with critical thinking and systems-based decision-making. I enjoy applying structured thinking, mental frameworks, and meaningful AI integration to help people and organizations stay clear and effective.

Available to hire

I’m Elvyra Abišina, an innovative and results-driven marketing professional with 15+ years of experience in B2B marketing and communication, focusing on IT product development, CRM automation, and process optimization. I lead cross-functional teams, solve complex challenges, and drive digital transformation to help organizations scale and stay competitive in the age of automation.

Currently I’m expanding my expertise in process analytics, automation, and design thinking, exploring how AI intersects with critical thinking and systems-based decision-making. I enjoy applying structured thinking, mental frameworks, and meaningful AI integration to help people and organizations stay clear and effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Lithuanian

Fluent

Russian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

German

Intermediate

Work Experience

Head of Marketing and Communications at Nordic Metrology Science

August 1, 2023 - April 1, 2025

Led international market expansion and digital repositioning; defined go-to-market strategy for Northern Europe; rebranded for English-speaking audience; created and distributed B2B educational content; built LinkedIn content strategy with AI-powered tools; automated internal marketing and client communication workflows.

Marketing Automation Project Manager at WEB Partners – apie strategiją internete

November 1, 2022 - August 31, 2023

Audited customer journeys and CRM workflows; designed automation logic for lead nurturing and follow-ups; built and launched marketing automation systems using no-code tools; provided onboarding and ongoing technical support.

Product Development Manager at UAB Penkiu kontinentu bankines technologijos BS/2 (The Penki Kontinentai Group)

August 1, 2021 - Present

Responsible for product lifecycle, market and competitive research, planning, roadmap development, requirements, product launches, onboarding and support for Diebold Nixdorf ATM software solutions.

Deputy Head of Marketing at UAB Penkiu kontinentu bankines technologijos BS/2

November 1, 2019 - October 31, 2021

Oversaw digital and content marketing; led a multidisciplinary team; set and tracked goals; ensured consistent brand messaging across channels; coordinated sales and marketing activities.

B2B Content Marketing Team Leader at UAB Penkiu kontinentu bankines technologijos BS/2

February 1, 2018 - November 30, 2019

Implemented content and email marketing to support sales; developed case studies, white papers, presentations, and videos; launched integrated marketing content and branding efforts.

Local Marketing Manager at UAB Proact Lietuva (Proact IT Group)

February 1, 2016 - February 28, 2018

Developed and executed strategic marketing plans; managed campaigns and events; led lead generation and branding initiatives.

Marketing Assistant at UAB Proact Lietuva (Proact IT Group)

May 1, 2012 - February 29, 2016

Supported sales and marketing teams; managed website updates; coordinated event marketing and internal communications.

Administration and Marketing Assistant at UAB Wavin Baltic

January 1, 2009 - May 31, 2012

Handled administrative tasks, liaised with advertising agencies, produced market monitoring reports, organized company events and internal communications.