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Nadezhda Gusinskaia

Available to hire

Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital.

About

Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications.

I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.

  • 12 years' experience
  • Joined January 2026

Languages

  • RussianFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • UkrainianFluent

Industry experience

  • Financial Services
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Gaming

More experts in Valencia, Spain

Work experience· 8 roles

Senior PR Manager · EMCD RemoteSep 2025 – Present · 1 yr 3 mos

Lead global PR strategy for a mining/cryptocurrencies ecosystem powered by a top mining pool; drive core business promotion with a focus on brand authority and thought leadership; manage Tier-1 media relations globally: writing and pitching articles, interviews, press releases, Q&A, podcasts, and special projects; organize participation in industry awards, rankings, and executive recognition; oversee PR analytics and reporting using Meltwater and Brand24.

Brand Representative for EMEA (CIS and LatAm preferably) · BingXMay 2025 – Sep 2025 · 5 mos

Led brand communications across CIS and Latin America; developed and localized PR strategies in Russian, Ukrainian, Spanish, and Portuguese; executed regional PR campaigns, media placements, partnerships, and events; managed awards strategy, booths, merchandise, and speaker engagements; utilized Meltwater and PRNewswire for analytics and media distribution.

Brand Representative for CIS · BingXSep 2022 – May 2025 · 2 yrs 9 mos

Brand communications for CIS markets; developed and localized PR strategies in Russian and Ukrainian; executed regional PR campaigns, media placements, events, partnerships, and sponsorship activities; led awards programs, media relations, and partnerships; used Meltwater and Cision for analytics and media distribution.

PR Director, Investment and Partner Programs · The Russian Venture CompanyNov 2019 – Feb 2022 · 2 yrs 4 mos
PR Team Lead · SAP EMEA (SAP CIS)Jul 2015 – Oct 2016 · 1 yr 4 mos
Account Group Head · Grayling EurasiaJul 2014 – Dec 2014 · 6 mos
PR - Manager · BDO MoscowFeb 2011 – Apr 2013 · 2 yrs 3 mos
Digital Editor · Standard & Poor's MoscowDec 2007 – Jun 2010 · 2 yrs 7 mos

Education

Master's degree, Financial Markets · University Moscow Financial University under the Government of Russian Federation2030 – 2026
Master's degree, Journalism · Lomonosov Moscow State University2030 – 2026

Certifications and awards· 7

Cision Training2023
Cision Training2024
Google Analytics Workshops2021
Google Analytics Workshops2022

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