Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications. I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.…Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications. I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.

Nadezhda Gusinskaia

Brand Strategist, PR Freelancer, Content Creator, +2





Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications. I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.…Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications. I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.

Available to hire

Hi, I’m Nadezhda Gusinskaia — a Brand & PR professional with 15+ years of experience in fintech, crypto, Web3, IT, and venture capital. I specialize in building PR strategies from scratch, scaling brand visibility across CIS, EMEA, and LatAm, and securing Tier-1 global media coverage. My expertise spans CEX and mining ecosystems, venture ecosystems, executive positioning, PR strategy, events, and reputation management. I’m a hands-on leader who blends strategy with execution and analytics to drive cross-market communications.

I’ve led multi-market programs, assembled and mentored PR teams, and partnered with media, agencies, and industry stakeholders to deliver measurable business impact. I enjoy crafting compelling narratives, shaping reputation, and delivering results that elevate brand authority on a global stage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Ukrainian

Fluent

Work Experience

Senior PR Manager at EMCD Remote

September 1, 2025 - Present

Lead global PR strategy for a mining/cryptocurrencies ecosystem powered by a top mining pool; drive core business promotion with a focus on brand authority and thought leadership; manage Tier-1 media relations globally: writing and pitching articles, interviews, press releases, Q&A, podcasts, and special projects; organize participation in industry awards, rankings, and executive recognition; oversee PR analytics and reporting using Meltwater and Brand24.

Brand Representative for EMEA (CIS and LatAm preferably) at BingX

May 1, 2025 - September 1, 2025

Led brand communications across CIS and Latin America; developed and localized PR strategies in Russian, Ukrainian, Spanish, and Portuguese; executed regional PR campaigns, media placements, partnerships, and events; managed awards strategy, booths, merchandise, and speaker engagements; utilized Meltwater and PRNewswire for analytics and media distribution.

Brand Representative for CIS at BingX

September 1, 2022 - May 1, 2025

Brand communications for CIS markets; developed and localized PR strategies in Russian and Ukrainian; executed regional PR campaigns, media placements, events, partnerships, and sponsorship activities; led awards programs, media relations, and partnerships; used Meltwater and Cision for analytics and media distribution.

PR Director, Investment and Partner Programs at The Russian Venture Company

November 1, 2019 - February 1, 2022

Led communications for investment activities and international program involvement; managed PR agencies and contractors; provided PR support for 25 funds and ~40 portfolio companies; produced annual public reports, executive briefs, analytics, and presentations; organized international events; budgeting and PR Newswire distribution.

PR Team Lead at SAP EMEA (SAP CIS)

July 1, 2015 - October 1, 2016

Led PR team for SAP CIS, developed PR strategies, creative concepts, KPIs; managed budgeting and crisis communications; organized press conferences, media tours, and large-scale events.

Account Group Head at Grayling Eurasia

July 1, 2014 - December 1, 2014

Led a team servicing IT and other clients; developed PR strategies, proposals, and tenders; managed retainers, KPIs, and corporate media; organized large-scale media events and client activities.

PR - Manager at BDO Moscow

February 1, 2011 - April 1, 2013

Developed and implemented PR and image projects; built relationships with professional organizations; produced editorial content, research, and corporate communications; led social media and internal communications.

Digital Editor at Standard & Poor's Moscow

December 1, 2007 - June 1, 2010

Website administration, content management, traffic and audience analytics (Google Analytics), SEO, UX; wrote corporate communications documents, press releases, and presentations; participated in events and prepared press materials.