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Hello, I’m Katarzyna Barczyk, a Poland-based marketing specialist with 6 years of experience. I own end-to-end marketing strategy, shaping positioning, messaging, and channels to support growth. I design and execute multi-channel campaigns, generate steady MQLs, implement CRM automation, and create data-driven reports to guide decisions. I enjoy collaborating with executives and subject-matter experts to enrich content and refine go-to-market strategies.…Hello, I’m Katarzyna Barczyk, a Poland-based marketing specialist with 6 years of experience. I own end-to-end marketing strategy, shaping positioning, messaging, and channels to support growth. I design and execute multi-channel campaigns, generate steady MQLs, implement CRM automation, and create data-driven reports to guide decisions. I enjoy collaborating with executives and subject-matter experts to enrich content and refine go-to-market strategies.

Katarzyna Rybarczyk

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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Hello, I’m Katarzyna Barczyk, a Poland-based marketing specialist with 6 years of experience. I own end-to-end marketing strategy, shaping positioning, messaging, and channels to support growth. I design and execute multi-channel campaigns, generate steady MQLs, implement CRM automation, and create data-driven reports to guide decisions. I enjoy collaborating with executives and subject-matter experts to enrich content and refine go-to-market strategies.…Hello, I’m Katarzyna Barczyk, a Poland-based marketing specialist with 6 years of experience. I own end-to-end marketing strategy, shaping positioning, messaging, and channels to support growth. I design and execute multi-channel campaigns, generate steady MQLs, implement CRM automation, and create data-driven reports to guide decisions. I enjoy collaborating with executives and subject-matter experts to enrich content and refine go-to-market strategies.

Available to hire

Hello, I’m Katarzyna Barczyk, a Poland-based marketing specialist with 6 years of experience. I own end-to-end marketing strategy, shaping positioning, messaging, and channels to support growth.
I design and execute multi-channel campaigns, generate steady MQLs, implement CRM automation, and create data-driven reports to guide decisions. I enjoy collaborating with executives and subject-matter experts to enrich content and refine go-to-market strategies.

Skills

Google Ads

CRM

SEO

Experience Level

Google Ads

Expert

CRM

Expert

SEO

Expert

Language

English

Fluent

French

Advanced

Polish

Fluent

Work Experience

Remote Marketing Manager at DAC.digital

May 1, 2024 - August 1, 2025

Owned growth-focused marketing strategy; planned, executed, and optimized multi-channel campaigns focused on lead generation (SEO, PPC, email, content marketing, outbound, webinars); generated €3M+ in new business pipeline; maintained a steady flow of MQLs (average 50 per month); independently created marketing assets (landing pages, social posts, paid ad copy, case studies, newsletters); implemented CRM automation and lead scoring workflows to improve lead nurturing, speed-to-contact, and sales efficiency; prepared sales decks and promotional materials; led meetings with C-level execs, tech experts, and existing clients to enrich content and shape go-to-market strategies.

Communications Expert at amfori

May 1, 2023 - May 1, 2024

Owned the development and execution of marketing strategy for a key product line; built multi-channel campaigns focused on user acquisition and engagement; created marketing assets such as articles, case studies, white papers, presentations, newsletters, press releases, paid ads, and social media content; supported the organization of conferences and in-person events; collaborated with Product on go-to-market initiatives and marketing in-titiatives.

Marketing Specialist at Niccolo Marketing

January 1, 2020 - May 1, 2023

Managed a portfolio of ~8 B2B clients, owning campaign strategy, execution, and performance optimization across multiple channels; contributed to high client retention as a growth partner for key accounts; managed PPC budgets up to $100k per month; optimized website content to improve conversion rates; managed social media channels.