Lisa A. Brown

Booked and coordinated talent for an up-and-coming podcast for three years, securing high-profile guests and emerging industry leaders while managing outreach via cold calling and networking. Developed and executed marketing strategies to promote podcast episodes and live events across social media, PR, email marketing, and digital campaigns, increasing audience engagement. Led the production and execution of an online podcast and live event series, demonstrating strategic content creation and campaign execution. Maintained a detailed calendar of podcast bookings and event schedules to ensure seamless planning and execution. Negotiated and managed guest relations, including coordinating celebrity press conferences and fostering strong relationships with media, agents, and industry influencers. Collaborated with PR and local radio stations to enhance brand visibility and maximize promotional opportunities.

Developed community outreach programs, strengthening partnerships and securing sponsorships, including a $10,000 grant for a wellness initiative. Organized and led networking events and mentorship programs, connecting professionals and fostering career growth.

Managed digital marketing campaigns, collaborating with vendors and leveraging analytics to optimize marketing performance. Executed high-volume email marketing initiatives, leading to cost savings and improved ROI. Provided strategic creative recommendations and project-managed multiple campaigns to drive brand engagement and customer acquisition.