I'm Roberto Vitiello, a Senior Creative Art / Team Lead / Teacher based in Berlin with 10+ years in top European agencies. I’ve driven digital transformations, led cross-disciplinary creative teams (up to 6 people), and secured major accounts through high-stake pitches for brands like Porsche, AudI, and PayPal. I excel at turning complex briefs into clear visual narratives, maintaining brand consistency, and delivering high-quality outputs across campaigns and platforms. Currently, I mentor and design across agencies while teaching at IUAD in Italy. I’m excited by AI-assisted creativity and digital business transformation, and I enjoy collaborating with diverse teams to push the boundaries of brand storytelling and design execution.…

Roberto Vitiello

I'm Roberto Vitiello, a Senior Creative Art / Team Lead / Teacher based in Berlin with 10+ years in top European agencies. I’ve driven digital transformations, led cross-disciplinary creative teams (up to 6 people), and secured major accounts through high-stake pitches for brands like Porsche, AudI, and PayPal. I excel at turning complex briefs into clear visual narratives, maintaining brand consistency, and delivering high-quality outputs across campaigns and platforms. Currently, I mentor and design across agencies while teaching at IUAD in Italy. I’m excited by AI-assisted creativity and digital business transformation, and I enjoy collaborating with diverse teams to push the boundaries of brand storytelling and design execution.…

Available to hire

I’m Roberto Vitiello, a Senior Creative Art / Team Lead / Teacher based in Berlin with 10+ years in top European agencies. I’ve driven digital transformations, led cross-disciplinary creative teams (up to 6 people), and secured major accounts through high-stake pitches for brands like Porsche, AudI, and PayPal. I excel at turning complex briefs into clear visual narratives, maintaining brand consistency, and delivering high-quality outputs across campaigns and platforms.

Currently, I mentor and design across agencies while teaching at IUAD in Italy. I’m excited by AI-assisted creativity and digital business transformation, and I enjoy collaborating with diverse teams to push the boundaries of brand storytelling and design execution.

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Language

Italian
Fluent
English
Fluent

Work Experience

Senior Creative Art / Brand Lead at Oddity / Wongdoody Berlin
January 1, 2022 - January 1, 2025
Led the creative strategy and brand digitization for clients like Bonprix, guiding the brand from a catalog model to a modern, digital-first platform. Provided creative supervision and quality assurance across all campaign assets, ensuring brand consistency and high execution standards. Drove new client acquisitions (pitches) that secured major accounts, including Porsche. Managed and directed creative output through direct collaboration with the Wongdoody NY office for major accounts and new business development.
Senior Art Director at Heimat Berlin
January 1, 2020 - December 31, 2020
Led creative campaigns for OTTO, managing complex brand guidelines and ensuring creative consistency across multiple platforms.
Team Lead, Design at Delica Digital Berlin
January 1, 2020 - January 1, 2022
Promoted to Team Lead, Design, overseeing design and contributing to the digital transformation goals of NETA. Led the design team and managed workload planning for the entire department. Developed concepts and ideas for digital campaigns, leading creative projects and implementing innovative, effective brand work, consistently achieving strong results both qualitatively and quantitatively. Contributed to agency processes and acted as the main point of contact for design questions internally and externally.
Senior Art Director at Schulz & Friends Berlin
January 1, 2018 - January 1, 2020
Responsible for developing high-impact digital and integrated campaigns for PayPal, ensuring visual consistency across all digital touchpoints.
Art Director at Y&R Advico Zurich
January 1, 2017 - January 1, 2018
Developed and executed creative concepts for key institutional clients like Audi and SwissPost, focusing on translating strategic briefings into effective visual communication.
Creative Concept Teacher at Italian University of Art and Design (IUAD)
January 1, 2015 - Present
Mentored students in developing strong visual concepts, creating storyboards, and determining the overall style and narrative of integrated campaigns. Led curriculum focusing on visual storytelling, mood boards, and art direction, providing mentorship on professional design standards.
Art Director at Ogilvy One Frankfurt
January 1, 2014 - January 1, 2015
Developed social media and digital ideas for a major global brand, Nestlé.
Junior Art Director at Jung von Matt Fleet/Elbe
January 1, 2013 - January 1, 2013
Supported senior teams in concepting and production, including mood boards, visual research, and internal presentations for clients like Zalando and Müller.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet