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Hi there! I'm Anastasia Sotnikova, a growth-driven marketing professional with 8+ years in Marketing Automation and CRM. I turn complex onboarding and CRM setups into scalable, measurable solutions that drive business impact. I have led CRM and marketing automation migrations, standardized campaign naming conventions, and owned data architecture across teams. I thrive on leading change, collaborating across stakeholders, and delivering creative, data-driven campaigns for Eloqua, HubSpot, and ActiveCampaign. I'm motivated by transforming underperforming setups into scalable systems and delivering results.…Hi there! I'm Anastasia Sotnikova, a growth-driven marketing professional with 8+ years in Marketing Automation and CRM. I turn complex onboarding and CRM setups into scalable, measurable solutions that drive business impact. I have led CRM and marketing automation migrations, standardized campaign naming conventions, and owned data architecture across teams. I thrive on leading change, collaborating across stakeholders, and delivering creative, data-driven campaigns for Eloqua, HubSpot, and ActiveCampaign. I'm motivated by transforming underperforming setups into scalable systems and delivering results.

Anastasia Sotnikova

Marketing Automation Specialist, Growth Marketer, Product Marketer, +2

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Hi there! I'm Anastasia Sotnikova, a growth-driven marketing professional with 8+ years in Marketing Automation and CRM. I turn complex onboarding and CRM setups into scalable, measurable solutions that drive business impact. I have led CRM and marketing automation migrations, standardized campaign naming conventions, and owned data architecture across teams. I thrive on leading change, collaborating across stakeholders, and delivering creative, data-driven campaigns for Eloqua, HubSpot, and ActiveCampaign. I'm motivated by transforming underperforming setups into scalable systems and delivering results.…Hi there! I'm Anastasia Sotnikova, a growth-driven marketing professional with 8+ years in Marketing Automation and CRM. I turn complex onboarding and CRM setups into scalable, measurable solutions that drive business impact. I have led CRM and marketing automation migrations, standardized campaign naming conventions, and owned data architecture across teams. I thrive on leading change, collaborating across stakeholders, and delivering creative, data-driven campaigns for Eloqua, HubSpot, and ActiveCampaign. I'm motivated by transforming underperforming setups into scalable systems and delivering results.

Available to hire

Hi there! I’m Anastasia Sotnikova, a growth-driven marketing professional with 8+ years in Marketing Automation and CRM. I turn complex onboarding and CRM setups into scalable, measurable solutions that drive business impact. I have led CRM and marketing automation migrations, standardized campaign naming conventions, and owned data architecture across teams.

I thrive on leading change, collaborating across stakeholders, and delivering creative, data-driven campaigns for Eloqua, HubSpot, and ActiveCampaign. I’m motivated by transforming underperforming setups into scalable systems and delivering results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Assistant at Vaisala Oy

March 1, 2019 - August 1, 2019

Created and managed campaigns in Eloqua; built Eloqua workflows; website/content management; localization processes; marketing communications.

Junior Product Marketing Specialist at Creanord Ltd

August 1, 2019 - August 1, 2020

Re-branding and content design; website UX/UI; short-term marketing strategy; created, configured, and managed Active Campaign marketing automation and CRM accounts; website/content setup and management; marketing communications UX/UI design for software product; marketing strategy planning and analytics; paid advertising and automation ownership.

Marketing Manager at Creanord Ltd

September 1, 2020 - November 1, 2021

Redesigning and maintaining brand image; ownership of Monday.com, Bloomreach, HubSpot accounts; vendor management; customer newsletters and email template redesign; lead data migration and digital asset management; CRM and marketing automation tool migrations; campaign naming conventions and asset naming conventions; stakeholder and cross-department project management; lead management and alerts; integration and automation; campaign/workflow creation and segmentation; process design and management; strategic marketing planning and social/content planning; MarTec support; migration from Eloqua Marketing Automation; brand narrative.

Marketing Manager - External Consultant at Creanord Ltd

December 1, 2021 - Present

Creating and managing campaigns in Eloqua; Eloqua workflow management; website/content management; marketing automation and CRM accounts; localization processes; campaign and asset management; strategic marketing planning; paid advertising; marketing communications UX/UI; product marketing UX/UI; social media and paid campaigns; campaign naming and asset management; cross-functional collaboration.