Hi! I’m Macarena Goytia Zamora, a designer and communications professional who thrives on turning imagination into tangible brand assets. I’m driven by a positive attitude, motivation, and a collaborative spirit, and I enjoy creating meaningful connections through thoughtful design and thoughtful social interactions. I combine creative vision with practical execution to deliver engaging visuals and effective messaging for brands. In my work with Salta Marketing Agency and Happy Little Moments, I design and plan the brand’s social media presence, create and curate content, monitor metrics, and craft graphics and video assets that align with brand identity and user experience. I’m passionate about packaging identity and engaging audiences through cohesive, purpose-driven design and storytelling.

Macarena Goytia Zamora

Hi! I’m Macarena Goytia Zamora, a designer and communications professional who thrives on turning imagination into tangible brand assets. I’m driven by a positive attitude, motivation, and a collaborative spirit, and I enjoy creating meaningful connections through thoughtful design and thoughtful social interactions. I combine creative vision with practical execution to deliver engaging visuals and effective messaging for brands. In my work with Salta Marketing Agency and Happy Little Moments, I design and plan the brand’s social media presence, create and curate content, monitor metrics, and craft graphics and video assets that align with brand identity and user experience. I’m passionate about packaging identity and engaging audiences through cohesive, purpose-driven design and storytelling.

Available to hire

Hi! I’m Macarena Goytia Zamora, a designer and communications professional who thrives on turning imagination into tangible brand assets. I’m driven by a positive attitude, motivation, and a collaborative spirit, and I enjoy creating meaningful connections through thoughtful design and thoughtful social interactions. I combine creative vision with practical execution to deliver engaging visuals and effective messaging for brands.

In my work with Salta Marketing Agency and Happy Little Moments, I design and plan the brand’s social media presence, create and curate content, monitor metrics, and craft graphics and video assets that align with brand identity and user experience. I’m passionate about packaging identity and engaging audiences through cohesive, purpose-driven design and storytelling.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Strategist & Content Developer at Salta Marketing Agency
January 1, 2025 - Present
Managed the brand’s social media presence from planning to execution; created and curated content; monitored key metrics; integrated paid campaigns; researched market trends to inform content ideas, engagement strategies, and growth initiatives; designed graphic and audiovisual assets for brand communication; coordinated with suppliers to evaluate costs, materials and production feasibility.
Content & Design Lead / Graphic Designer at Happy Little Moments
January 1, 2023 - December 31, 2024
Led branding and design for projects, created visual assets, and contributed to social media strategy; designed content and packaging concepts considering brand identity, materials and user experience.

Education

Industrial Design at Colegio San Pablo
January 11, 2030 - January 19, 2026
High School Diploma at Universidad de Palermo
January 11, 2030 - January 19, 2026
Design Courses at University of London - Art of London
January 1, 2025 - January 19, 2026

Qualifications

Driver's License
January 11, 2030 - January 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet