Macarena Goytia Zamora
Hi! I’m Macarena Goytia Zamora, a designer and communications professional who thrives on turning imagination into tangible brand assets.
About
Hi! I’m Macarena Goytia Zamora, a designer and communications professional who thrives on turning imagination into tangible brand assets. I’m driven by a positive attitude, motivation, and a collaborative spirit, and I enjoy creating meaningful connections through thoughtful design and thoughtful social interactions. I combine creative vision with practical execution to deliver engaging visuals and effective messaging for brands.
In my work with Salta Marketing Agency and Happy Little Moments, I design and plan the brand’s social media presence, create and curate content, monitor metrics, and craft graphics and video assets that align with brand identity and user experience. I’m passionate about packaging identity and engaging audiences through cohesive, purpose-driven design and storytelling.
- 3 years' experience
- Joined January 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
Work experience
Managed the brand’s social media presence from planning to execution; created and curated content; monitored key metrics; integrated paid campaigns; researched market trends to inform content ideas, engagement strategies, and growth initiatives; designed graphic and audiovisual assets for brand communication; coordinated with suppliers to evaluate costs, materials and production feasibility.
Led branding and design for projects, created visual assets, and contributed to social media strategy; designed content and packaging concepts considering brand identity, materials and user experience.
Education
Certifications and awards
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