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On-site marketing, event logistics, and sales support professional driving lead generation and brand visibility through trade shows, gala events, and brand activations. Experienced in coordinating vendors, promotional materials, and fast-paced live event operations while building strong B2B relationships. Performance marketing expert with end-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising, optimizing full-funnel results to maximize ROI, lead quality, and conversion rates. Skilled in cross-functional collaboration, campaign reporting, CRO, and growth-focused media strategy across paid search, paid social, and programmatic channels.…On-site marketing, event logistics, and sales support professional driving lead generation and brand visibility through trade shows, gala events, and brand activations. Experienced in coordinating vendors, promotional materials, and fast-paced live event operations while building strong B2B relationships. Performance marketing expert with end-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising, optimizing full-funnel results to maximize ROI, lead quality, and conversion rates. Skilled in cross-functional collaboration, campaign reporting, CRO, and growth-focused media strategy across paid search, paid social, and programmatic channels.

Kara Schafer

Digital Marketer, Performance Marketer, Marketing Analyst, +2

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On-site marketing, event logistics, and sales support professional driving lead generation and brand visibility through trade shows, gala events, and brand activations. Experienced in coordinating vendors, promotional materials, and fast-paced live event operations while building strong B2B relationships. Performance marketing expert with end-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising, optimizing full-funnel results to maximize ROI, lead quality, and conversion rates. Skilled in cross-functional collaboration, campaign reporting, CRO, and growth-focused media strategy across paid search, paid social, and programmatic channels.…On-site marketing, event logistics, and sales support professional driving lead generation and brand visibility through trade shows, gala events, and brand activations. Experienced in coordinating vendors, promotional materials, and fast-paced live event operations while building strong B2B relationships. Performance marketing expert with end-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising, optimizing full-funnel results to maximize ROI, lead quality, and conversion rates. Skilled in cross-functional collaboration, campaign reporting, CRO, and growth-focused media strategy across paid search, paid social, and programmatic channels.

Available to hire

On-site marketing, event logistics, and sales support professional driving lead generation and brand visibility through trade shows, gala events, and brand activations. Experienced in coordinating vendors, promotional materials, and fast-paced live event operations while building strong B2B relationships.

Performance marketing expert with end-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising, optimizing full-funnel results to maximize ROI, lead quality, and conversion rates. Skilled in cross-functional collaboration, campaign reporting, CRO, and growth-focused media strategy across paid search, paid social, and programmatic channels.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Advanced

Work Experience

Manager on-site marketing, event logistics, and sales support for trade shows and gala events

January 2, 2026 - Present

Manages on-site marketing activities for trade shows and gala events, including brand activations and attendee engagement initiatives to increase lead generation and brand visibility. Coordinates vendors, promotional materials, and on-site event operations in fast-paced live event environments. Supports client relationship building and B2B networking efforts during corporate events and trade shows.

Promoted from Paid Media Strategist

April 1, 2025 - October 1, 2025

End-to-end ownership of paid search campaigns across Google Ads and Microsoft Advertising. Optimized performance across the full funnel to maximize ROI and lead quality. Managed content syndication programs and strategic media partnerships to expand brand visibility and generate high-quality B2B leads. Independently managed approximately USD 2M in media spend, continuously optimizing channel mix and investment strategy to drive measurable revenue growth.

Paid Media Strategist

June 1, 2024 - April 1, 2025

Supported paid media strategy and execution with strong focus on performance optimization and reporting. Worked across Google Ads (Paid Search/SEM-PPC), Google Analytics 4, and paid social analytics. Conducted campaign optimization including CRO, conversion rate optimization, and customer acquisition optimization. Coordinated cross-functional collaboration to support growth marketing objectives and brand activations.

Led programmatic advertising initiatives

May 1, 2023 - August 31, 2023

Led programmatic advertising initiatives from implementation through troubleshooting and performance reporting focused on ROAS and partnership campaigns. Achieved ~30% increase in conversion rates and ~20% reduction in CPA through continuous optimization and technical improvements. Built and maintained a media monitoring dashboard to proactively identify pacing and delivery issues, improving campaign ROI by ~15%. Managed key programmatic partners and collaborated with analytics teams to deliver customized data solutions aligned with clients’ omnichannel strategies.

Managed paid search campaigns

March 1, 2020 - April 1, 2021

Managed paid search for both lead generation and e-commerce clients with strong focus on Shopping campaigns and revenue growth. Optimized product feeds, bidding strategies, and search campaigns to improve product visibility, CTR, and conversion rates. Retained ~750K in monthly ad spend consistently, demonstrating revenue impact and ongoing performance improvements. Leveraged Google Shopping, Display, and YouTube to drive qualified traffic and increase online sales.

Managed portfolio of SMB clients

November 1, 2018 - March 1, 2020

Managed a portfolio of 30+ SMB clients focused on driving online sales and improving digital storefront performance via paid search. Led onboarding and strategy sessions emphasizing customer acquisition, conversion rate optimization, and revenue growth. Optimized campaigns across Google, Microsoft, and paid social to improve ROAS and customer lifetime value (LTV). Worked across platforms including Google Shopping, Display, and YouTube to support full-funnel e-commerce and B2B strategies.