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I'm Burak Doganer, a results-driven marketing and partnerships professional based in Milan with hands-on experience in strategic alliances, brand management, and 360° campaigns across 15+ European markets. I specialize in translating business goals into joint marketing strategies that bridge FMCG and white goods sectors, delivering measurable ROI and strong partner relationships. I thrive in cross-functional teams and enjoy turning insights into actionable plans that drive growth. Currently pursuing an MSc in Management Engineering at Politecnico di Milano, I combine analytics with creative marketing to optimize performance, manage multi-million euro budgets, and deliver activation programs with tangible impact. My focus is on data-driven decision-making, KPI tracking, and scalable campaigns that align with regional market needs.…I'm Burak Doganer, a results-driven marketing and partnerships professional based in Milan with hands-on experience in strategic alliances, brand management, and 360° campaigns across 15+ European markets. I specialize in translating business goals into joint marketing strategies that bridge FMCG and white goods sectors, delivering measurable ROI and strong partner relationships. I thrive in cross-functional teams and enjoy turning insights into actionable plans that drive growth. Currently pursuing an MSc in Management Engineering at Politecnico di Milano, I combine analytics with creative marketing to optimize performance, manage multi-million euro budgets, and deliver activation programs with tangible impact. My focus is on data-driven decision-making, KPI tracking, and scalable campaigns that align with regional market needs.

Burak Doganer

Brand Designer, Marketing Strategist, Social Media Manager, +6

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I'm Burak Doganer, a results-driven marketing and partnerships professional based in Milan with hands-on experience in strategic alliances, brand management, and 360° campaigns across 15+ European markets. I specialize in translating business goals into joint marketing strategies that bridge FMCG and white goods sectors, delivering measurable ROI and strong partner relationships. I thrive in cross-functional teams and enjoy turning insights into actionable plans that drive growth. Currently pursuing an MSc in Management Engineering at Politecnico di Milano, I combine analytics with creative marketing to optimize performance, manage multi-million euro budgets, and deliver activation programs with tangible impact. My focus is on data-driven decision-making, KPI tracking, and scalable campaigns that align with regional market needs.…I'm Burak Doganer, a results-driven marketing and partnerships professional based in Milan with hands-on experience in strategic alliances, brand management, and 360° campaigns across 15+ European markets. I specialize in translating business goals into joint marketing strategies that bridge FMCG and white goods sectors, delivering measurable ROI and strong partner relationships. I thrive in cross-functional teams and enjoy turning insights into actionable plans that drive growth. Currently pursuing an MSc in Management Engineering at Politecnico di Milano, I combine analytics with creative marketing to optimize performance, manage multi-million euro budgets, and deliver activation programs with tangible impact. My focus is on data-driven decision-making, KPI tracking, and scalable campaigns that align with regional market needs.

Available to hire

I’m Burak Doganer, a results-driven marketing and partnerships professional based in Milan with hands-on experience in strategic alliances, brand management, and 360° campaigns across 15+ European markets. I specialize in translating business goals into joint marketing strategies that bridge FMCG and white goods sectors, delivering measurable ROI and strong partner relationships. I thrive in cross-functional teams and enjoy turning insights into actionable plans that drive growth.

Currently pursuing an MSc in Management Engineering at Politecnico di Milano, I combine analytics with creative marketing to optimize performance, manage multi-million euro budgets, and deliver activation programs with tangible impact. My focus is on data-driven decision-making, KPI tracking, and scalable campaigns that align with regional market needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

Italian

Advanced

Work Experience

Strategic Alliances Intern at Whirlpool EMEA (Beko Europe)

September 1, 2024 - September 1, 2025

Helped manage strategic partnerships and 360° co-marketing campaigns (TV, digital & in-store) across 15+ European markets, aligning Beko’s brand portfolio (Beko, Whirlpool, Hotpoint & Indesit) to execute and tailor joint marketing strategies between FMCG and white goods sectors to diverse regional market needs. Delivered 40+ in-store activations with a €4M annual budget and led sampling and insertion operations valued at €2M+, overseeing supplier-factory coordination, quality control and timely execution, reported directly to senior management. Led a first-of-its-kind pilot project involving consumer service engineers, negotiated terms, drafted legal addendums and T&Cs and embedded KPI tracking, generating €15K pilot revenue and a forecasted 1M+ annual cash value at full roll-out. Produced detailed performance reports on activations, sampling and insertions to measure ROI, validate contractual deliverables & ensure timely fulfilment of partners’ financial commitments, suppor

Brand Management Trainee at HALEON

October 1, 2022 - July 1, 2023

Coordinated 360° marketing strategies campaigns for oral healthcare brands Parodontax and Corega (Polident) in the Turkish market, collaborating with senior brand and trade marketing managers, creative agencies and regulatory teams. Managed social media presence on Facebook and Instagram, writing copies, sourcing visuals, briefing agencies and ensuring regulatory approvals. Successfully presented a TikTok market entry strategy to senior management. Led a Dynamic Content Optimization (DCO) project, testing 30+ ad scripts to select 6 high performing 6 second creatives; identified clinical - problem messaging delivered ~20% higher CTR than non-tested ads, informing future campaign targeting. Directed an in-clinic activation project, sourcing suppliers for custom accessories to enable consumer product trials in dental clinics, strengthening brand visibility at point of care. Developed marketing content including DCO ads, WhatsApp AI chatbot interface copy, e-commerce materials, consumer h

Media Planning Intern at Publicis Groupe Media & Advertising

March 1, 2021 - December 1, 2021

Coordinated offline communication strategies during the COVID-19 pandemic for 10+ multi-sector clients including Skoda (automotive), Firatpen (plastics), Kizilay (beverages), Logo (software) & Spinmaster (toys), optimizing brand visibility, mitigating risks and managing large scale media budgets in unpredictable market conditions. Produced weekly competitor and communication performance reports, identifying emerging market trends and supporting strategic planning and GRP optimization in collaboration with account managers, creative teams and media buyers.