Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Adolfo Arana, a Performance Marketing Manager and Paid Media Specialist with over 6 years of experience driving digital growth through data-driven, multichannel campaigns. I specialize in Google Ads, Meta Ads, and YouTube Ads, and I focus on ROI and lead generation. I combine funnel optimization, creative coordination, and performance analysis to turn marketing investments into measurable results for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao. I thrive in collaborative environments and enjoy turning insights into actionable strategies that move the needle.…I'm Adolfo Arana, a Performance Marketing Manager and Paid Media Specialist with over 6 years of experience driving digital growth through data-driven, multichannel campaigns. I specialize in Google Ads, Meta Ads, and YouTube Ads, and I focus on ROI and lead generation. I combine funnel optimization, creative coordination, and performance analysis to turn marketing investments into measurable results for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao. I thrive in collaborative environments and enjoy turning insights into actionable strategies that move the needle.

Adolfo Arana

Performance Marketer, Digital Marketer, Growth Marketer, +2





I'm Adolfo Arana, a Performance Marketing Manager and Paid Media Specialist with over 6 years of experience driving digital growth through data-driven, multichannel campaigns. I specialize in Google Ads, Meta Ads, and YouTube Ads, and I focus on ROI and lead generation. I combine funnel optimization, creative coordination, and performance analysis to turn marketing investments into measurable results for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao. I thrive in collaborative environments and enjoy turning insights into actionable strategies that move the needle.…I'm Adolfo Arana, a Performance Marketing Manager and Paid Media Specialist with over 6 years of experience driving digital growth through data-driven, multichannel campaigns. I specialize in Google Ads, Meta Ads, and YouTube Ads, and I focus on ROI and lead generation. I combine funnel optimization, creative coordination, and performance analysis to turn marketing investments into measurable results for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao. I thrive in collaborative environments and enjoy turning insights into actionable strategies that move the needle.

Available to hire

I’m Adolfo Arana, a Performance Marketing Manager and Paid Media Specialist with over 6 years of experience driving digital growth through data-driven, multichannel campaigns. I specialize in Google Ads, Meta Ads, and YouTube Ads, and I focus on ROI and lead generation.

I combine funnel optimization, creative coordination, and performance analysis to turn marketing investments into measurable results for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao. I thrive in collaborative environments and enjoy turning insights into actionable strategies that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Performance Marketing Manager at DOLEAD

September 1, 2025 - Present

Owns goals, KPI framework, and campaign roadmaps for the Spanish market (e.g., Repsol, Sanitas, Master D). Provides strategic oversight and operational support to Paid Media Specialists, including campaign reviews, performance feedback and coordination. Accounts for departmental profitability, consistently maintaining a 30%+ margin through performance marketing strategies, optimization and delivery. Works closely with the Account Manager to manage client relationships from a performance marketing perspective. Contributes to improving conversion rates and landing page and lead quality across Spanish market clients.

Paid Media Specialist at Renting Finders

November 1, 2023 - August 1, 2025

Developed and optimized Paid Media Strategies (Google & Meta Ads). Reduced CPL by 30% through segmentation, ad optimization, keyword optimization and creative testing. Coordinated with designers to ensure high-performing, on-brand visual content. Monitored KPIs and improved performance across all revenue-driving acquisition channels.

Paid Media Specialist at Adolfo Arana (Freelancer)

March 1, 2020 - Present

Planned, executed, and optimized multichannel Paid Media strategies (Google Ads, Meta Ads, YouTube Ads) for eCommerce, B2B, and info-product clients. Managed campaigns for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao, achieving 6x–12x ROAS and over 30% CPL reduction. Led creative strategy in collaboration with designers to improve visual impact and ad performance. Conducted funnel audits and CRO analysis, increasing conversion rates and lowering cost per acquisition. Delivered insights and reports to stakeholders, aligning performance data with business goals.

Digital Marketing Analyst – SEO/SEM at FIFTYX

July 1, 2019 - March 1, 2020

Executed SEO strategies (keyword research, content planning) and campaign optimization with SEMrush and Google Trends. Managed and optimized Paid Media campaigns for brands including Apodemia and Dolores Promesas. Designed email automation workflows to support acquisition and retention goals. Analyzed KPIs and identified actionable insights for client growth strategies.

Marketing & Communications Strategist at OPINNO

February 1, 2018 - July 1, 2019

Guided marketing and communications strategy at Opinno, focusing on brand positioning, digital campaigns, content planning, and KPI reporting. Collaborated with clients to translate business goals into marketing programs across channels and measured impact.