Adolfo Arana

Owns goals, KPI framework, and campaign roadmaps for the Spanish market (e.g., Repsol, Sanitas, Master D). Provides strategic oversight and operational support to Paid Media Specialists, including campaign reviews, performance feedback and coordination. Accounts for departmental profitability, consistently maintaining a 30%+ margin through performance marketing strategies, optimization and delivery. Works closely with the Account Manager to manage client relationships from a performance marketing perspective. Contributes to improving conversion rates and landing page and lead quality across Spanish market clients.

Developed and optimized Paid Media Strategies (Google & Meta Ads). Reduced CPL by 30% through segmentation, ad optimization, keyword optimization and creative testing. Coordinated with designers to ensure high-performing, on-brand visual content. Monitored KPIs and improved performance across all revenue-driving acquisition channels.

Planned, executed, and optimized multichannel Paid Media strategies (Google Ads, Meta Ads, YouTube Ads) for eCommerce, B2B, and info-product clients. Managed campaigns for brands such as Mitsubishi, David Lloyd, IU Online University, and Mimao, achieving 6x–12x ROAS and over 30% CPL reduction. Led creative strategy in collaboration with designers to improve visual impact and ad performance. Conducted funnel audits and CRO analysis, increasing conversion rates and lowering cost per acquisition. Delivered insights and reports to stakeholders, aligning performance data with business goals.