Available to hire
Hi! I’m Sharon, a UX and digital product designer with over 3 years crafting digital experiences across media, entertainment and technology. I blend a sharp design eye with data-driven insights to map intuitive user journeys that drive engagement and deliver measurable results through cross-functional collaboration.
Experience Level
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Intermediate
Intermediate
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Work Experience
UX Designer at NR PTE LTD
January 1, 2024 - January 1, 2025Led the visual and experience direction for an engineering company’s website redesign, defining key visual identity, design language and brand expression across desktop and mobile. Analyzed browsing behavior to map user flows, refine navigation and improve clarity throughout the consumer journey. Designed site architecture, layouts and interactive elements in Figma to support intuitive navigation and content discovery. Partnered with engineering and content teams to implement design outputs and ensure consistency across digital touchpoints.
Assistant Creative Manager at EAZIE TV PTE LTD
January 1, 2023 - January 1, 2024Led design and content strategy for app launch in Singapore, contributing to 86% user growth in 3 months. Collaborated with the team to optimize app content and marketing campaigns across 75+ content partners. Produced content across app and social channels, driving 1.7M reach and 5% month-on-month growth.
Partner & Asset Management Executive at The Walt Disney Company PTE LTD
January 1, 2021 - January 1, 2023Planned and executed franchise & theatrical campaigns across digital channels in Singapore, Thailand, Philippines and Indonesia: Pop-Up Disney! A Mickey Celebration, Dr. Strange in the Multiverse of Madness, Thor: Love and Thunder. Produced and managed cross-platform content to drive sustained engagement, web traffic and purchase intent across markets. Streamlined global-to-local asset distribution and maintained a centralized repository to enable efficient campaign deployment.
Social Media Executive at The Walt Disney Company PTE LTD
January 1, 2021 - January 1, 2021Grew Disney Singapore’s leading sports channel @foxsportsasia across Facebook (+53.1% total reach), X (+29.8% engagement), and Instagram (+44.8% engagement). Created content for major sporting events (i.e. F1, Australian Open, US Open, French Open, Wimbledon, UFC, Masters, PGA Championship, Ryder Cup), leveraging engagement metrics and platform trends to guide display and messaging. Analyzed post-campaign data to optimize performance and drive audience growth across platforms.
Education
UX Design & Digital Product Management Certification at Nanyang Technological University
January 1, 2024 - January 27, 2026Bachelor of Arts (Communication) at University at Buffalo
January 1, 2017 - January 1, 2020Digital Visual Effects Diploma at Nanyang Polytechnic
January 1, 2014 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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