Sofia Orta

Devised and executed social media strategies that doubled interactions and enhanced brand visibility for environmental advocacy.

Executive Assistant to CEO at Ka plan Group of Companies

Project Management: Orchestrated multi-departmental projects ensuring alignment with strategic objectives and on-time execution. Internal Communication & Reputation Management: Developed and executed internal communication strategies that ensured consistent messaging and alignment with organizational goals, while also managing the reputation of executives and the company. Stakeholder Engagement: Managed complex calendars, coordinated travel, and facilitated high-level meetings, optimizing executive productivity.

PR Campaign Project at Equinox Hotel

Campaign Strategy: Designed a full PR campaign to boost the hotel’s summer season visibility, including influencer outreach, press release writing, and content calendar planning.

Media Kit Project at Pathways Active Travel

Media Kit Development: Produced a media kit and event concept for a luxury travel fundraiser focused on sustainability, with curated press collateral and brand-aligned messaging.

Social Media Specialist at Raw Earth Foundation

Content Strategy: Created and managed content calendars while developing and publishing social media content aligned with brand goals to increase engagement and platform performance. Influencer & UGC Collaboration: Executed influencer outreach and coordinated UGC initiatives to amplify campaigns, expand reach, and support authentic brand storytelling. Community Engagement: Actively engaged with audiences across multiple social platforms, fostering community growth, trust, and long-term brand loyalty.

Public Relations & Social Media Manager at Raw Earth Foundation

Devised and executed social media strategies that doubled interactions and enhanced brand visibility for environmental advocacy; promoted sustainability initiatives through PR campaigns to increase public awareness and engagement; produced multi-platform content to foster a strong community connection to environmental causes.