Fortune Mambu

Partnered with business stakeholders to translate acquisition challenges into clear, actionable digital marketing solutions. Delivered global, data-driven digital marketing campaigns across 65+ countries, strengthening brand visibility. Led paid and organic social media strategy and delivery, tailoring content for regional audiences and driving a continuous test-and-learn approach. Enhanced LSEG.com UX and content, reducing bounce rate. Directed relationships with global media and creative agencies to deliver brand-aligned campaigns while upholding brand guidelines. Guided internal teams on automation-led initiatives with key suppliers to improve channel efficiency.

Leveraged industry trends, performance data, and digital insights to shape strategy, audience development, test-and-learn roadmaps, optimisation plans, and measurement frameworks. Owned and executed multi-brand social media strategies (Facebook, LinkedIn, Twitter, Instagram) for major financial brands including NatWest, Coutts, Ulster Bank, and The Royal Bank of Scotland.

Primarily focused on the design and implementation of creative, targeted employer and performance-focused employer brand campaigns. Built impactful audience-led strategies based on candidate profiles, channels, and messaging.