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I'm Fortune Mambu, a Digital and Social Channels Lead with extensive experience shaping high-impact digital media strategies that deliver measurable performance and sustained brand growth. I partner with business stakeholders to translate acquisition challenges into clear, data-driven marketing solutions, delivering paid and organic social campaigns that align with brand objectives and regional needs. I also drive site performance improvements and automation initiatives, working with global media and creative partners to deliver innovative campaigns while maintaining brand integrity. I’m seeking a fresh challenge in a dynamic, forward-thinking organisation where I can apply my strategic vision and hands-on execution to accelerate growth.…I'm Fortune Mambu, a Digital and Social Channels Lead with extensive experience shaping high-impact digital media strategies that deliver measurable performance and sustained brand growth. I partner with business stakeholders to translate acquisition challenges into clear, data-driven marketing solutions, delivering paid and organic social campaigns that align with brand objectives and regional needs. I also drive site performance improvements and automation initiatives, working with global media and creative partners to deliver innovative campaigns while maintaining brand integrity. I’m seeking a fresh challenge in a dynamic, forward-thinking organisation where I can apply my strategic vision and hands-on execution to accelerate growth.

Fortune Mambu

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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I'm Fortune Mambu, a Digital and Social Channels Lead with extensive experience shaping high-impact digital media strategies that deliver measurable performance and sustained brand growth. I partner with business stakeholders to translate acquisition challenges into clear, data-driven marketing solutions, delivering paid and organic social campaigns that align with brand objectives and regional needs. I also drive site performance improvements and automation initiatives, working with global media and creative partners to deliver innovative campaigns while maintaining brand integrity. I’m seeking a fresh challenge in a dynamic, forward-thinking organisation where I can apply my strategic vision and hands-on execution to accelerate growth.…I'm Fortune Mambu, a Digital and Social Channels Lead with extensive experience shaping high-impact digital media strategies that deliver measurable performance and sustained brand growth. I partner with business stakeholders to translate acquisition challenges into clear, data-driven marketing solutions, delivering paid and organic social campaigns that align with brand objectives and regional needs. I also drive site performance improvements and automation initiatives, working with global media and creative partners to deliver innovative campaigns while maintaining brand integrity. I’m seeking a fresh challenge in a dynamic, forward-thinking organisation where I can apply my strategic vision and hands-on execution to accelerate growth.

Available to hire

I’m Fortune Mambu, a Digital and Social Channels Lead with extensive experience shaping high-impact digital media strategies that deliver measurable performance and sustained brand growth. I partner with business stakeholders to translate acquisition challenges into clear, data-driven marketing solutions, delivering paid and organic social campaigns that align with brand objectives and regional needs.

I also drive site performance improvements and automation initiatives, working with global media and creative partners to deliver innovative campaigns while maintaining brand integrity. I’m seeking a fresh challenge in a dynamic, forward-thinking organisation where I can apply my strategic vision and hands-on execution to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Channels Lead at LSEG (London Stock Exchange Group)

November 1, 2022 - May 1, 2025

Partnered with business stakeholders to translate acquisition challenges into clear, actionable digital marketing solutions. Delivered global, data-driven digital marketing campaigns across 65+ countries, strengthening brand visibility. Led paid and organic social media strategy and delivery, tailoring content for regional audiences and driving a continuous test-and-learn approach. Enhanced LSEG.com UX and content, reducing bounce rate. Directed relationships with global media and creative agencies to deliver brand-aligned campaigns while upholding brand guidelines. Guided internal teams on automation-led initiatives with key suppliers to improve channel efficiency.

Channels Manager at NatWest Group

May 1, 2021 - October 1, 2022

Leveraged industry trends, performance data, and digital insights to shape strategy, audience development, test-and-learn roadmaps, optimisation plans, and measurement frameworks. Owned and executed multi-brand social media strategies (Facebook, LinkedIn, Twitter, Instagram) for major financial brands including NatWest, Coutts, Ulster Bank, and The Royal Bank of Scotland.

Media Strategy Manager at RBS Group

February 1, 2016 - April 1, 2021

Primarily focused on the design and implementation of creative, targeted employer and performance-focused employer brand campaigns. Built impactful audience-led strategies based on candidate profiles, channels, and messaging.

Digital Activation Director at MEC London

March 1, 2014 - January 1, 2016

Led the end-to-end strategy, development, and delivery of large-scale, integrated digital marketing campaigns. Oversaw multi-channel campaign execution across paid, owned, and earned media, ensuring cohesive brand storytelling and measurable ROI. Spearheaded multi-year strategic partnerships with Meta and Google, providing clients with privileged data insights, beta testing opportunities, and cross-platform collaboration to drive innovation and performance.

Digital Account Manager at MEC London

June 1, 2011 - March 1, 2014

Led the development and execution of paid and organic social media campaigns from brief through to implementation, optimisation, and ROI reporting. Managed the central paid media activation team, delivering best-in-class brand and performance planning and buying across high-profile clients.

Junior Digital Account Manager at UM London

June 1, 2010 - July 1, 2011

Supported digital planning and buying activities, contributing to client servicing duties and ROI-focused deliverables during early-stage career development.

Digital Planner & Buyer at MediaCom London

January 1, 2008 - June 1, 2010

Supported Account Manager & Director in producing digital strategy documents, high-volume buy negotiations, ROI forecasts, and general client servicing duties.