Available to hire
I have over 5 years of experience in digital and web analytics, focusing on user behavior analytics and conversion optimization. My passion lies in delivering actionable insights that improve marketing performance and enhance user engagement. I thrive in collaborative environments and enjoy supporting cross-functional teams to achieve business goals.
Experience Level
Work Experience
Digital Analyst at Walmart Canada
September 1, 2024 - PresentDesigned and managed GA4 tracking frameworks, conducted tagging QA, developed Power BI dashboards, supported A/B tests, and analyzed multi-channel attribution paths to guide paid media budget decisions.
Web Analyst at Tulip Retail
May 1, 2022 - September 1, 2024Implemented enhanced ecommerce tracking, automated reporting workflows, built funnel dashboards, and conducted A/B tests to improve user onboarding and checkout experiences.
Digital Web Analyst at Flipkart
May 1, 2019 - January 1, 2021Built dashboards highlighting product performance, analyzed mobile usage patterns, configured GTM tags for various events, and assisted in A/B testing.
Jr. Digital Analyst at Meesho
April 1, 2018 - May 1, 2019Supported foundational GA and GTM tagging, monitored engagement metrics, conducted tag QA, and helped prepare weekly reports.
Education
Master of Engineering at University of Calgary
January 1, 2020 - January 1, 2022Bachelor of Technology at Jawaharlal Nehru Architecture & Fine Arts University
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Retail
Experience Level
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