Organic Growth Lead

ABDULLAH USMAN

Organic Growth Lead

Available to hire

Organic Growth Lead

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Growth Team Lead at Social Champ
August 1, 2025 - Present
Led end-to-end SaaS SEO & growth strategy; executed domain migration increasing organic traffic 40% in the USA and 60% globally, reaching 100K+ monthly sessions; drove 5,000+ monthly sign-ups with 8.4% conversion rate through SEO-led CRO, landing page optimization, CTAs, exit intent, Hello Bar, and content gap analysis; built multilingual SEO architecture from scratch using WPML, scaling organic visibility across German, Dutch, Portuguese, and Spanish markets; achieved consistent 20% MoM organic growth via semantic SEO, topical authority, entity optimization, and improved search engine & LLM visibility; launched high-performing SEO lead magnets (Instagram, YouTube, TikTok downloaders, caption generators) to drive TOFU traffic and demand generation; led off-page SEO and seasonal campaigns; managed cross-functional team of 3 SEOs, 3 content creators, and 1 developer.
SEO Team Lead at FuturByte Technologies
February 1, 2024 - July 1, 2025
Built the entire SEO and organic marketing strategy from Day 1, including domain purchase, website structure, technical SEO, and content framework; scaled organic traffic from 0 to 30,000+ monthly sessions in 8 months; generated millions of impressions through semantic SEO and content clusters; delivered 12x ROI from organic search within one year; targeted UAE and USA markets; integrated HubSpot CRM for lead nurturing; managed a team of 2 SEOs and 2 content creators to scale execution and reporting.
SEO Team Lead at Disrupt.com (Formerly Gaditek)
October 1, 2022 - January 1, 2024
Led SEO strategy for 8 high-authority affiliate websites promoting ExpressVPN, NordVPN, Surfshark, and PureVPN; increased domain authority from 49 to 72 through off-page SEO, high-quality link acquisition, and brand mentions; implemented 16-region multilingual SEO architecture using WPML, significantly improving international rankings and geo-targeted traffic; introduced high-impact content strategy around OTT platforms, creating viral, high-converting affiliate content; recovered rankings and traffic after Google September core update; managed and mentored a team of 4 SEO specialists; earned Employee of the Year for innovation, leadership, and performance.
Digital Marketing Team Lead at Ignite & Infinite (I&I)
December 1, 2021 - September 1, 2022
Developed and executed weekly, monthly, and quarterly SEO growth plans; promoted from SEO Expert to Digital Marketing Team Lead based on performance; built and led a high-performing SEO team; created a global SEO roadmap; defined and tracked SEO success metrics including organic traffic, keyword rankings, conversions, and revenue attribution; conducted competitive benchmarking, site gap analysis, and technical SEO audits to improve crawlability, indexation, and site performance.
SEO Specialist at Binate Digital (Formerly Technado Pvt Ltd)
April 1, 2021 - November 1, 2021
Developed on-page, off-page, and technical SEO strategies; improved keyword rankings and organic traffic by 30–40% across projects; collaborated with designers and developers to optimize landing pages, UX, site structure, and conversion paths; conducted website audits and competitor analysis; managed end-to-end SEO execution, including keyword research, content optimization, internal linking, and backlink strategies; tracked, analyzed, and reported SEO performance using Google Analytics, Search Console, and SEO tools.
SEO Executive at Oasis Digital
August 1, 2019 - February 1, 2021
Executed large-scale off-page SEO and link-building campaigns; built diverse backlinks through classifieds, business listings, blog comments, profiles, forums, Quora, and Medium; supported brand visibility and referral traffic growth by managing social media platforms and community engagement; aided in maintaining link quality, anchor text diversity, and backlink profiles aligned with SEO best practices.

Education

Master of Business Administration (MBA) - Marketing at Iqra University, Karachi
January 1, 2022 - January 1, 2024
Bachelor of Business Administration (BBA) at Iqra University, Karachi
January 1, 2017 - January 1, 2021

Qualifications

AI Visibility Essentials with Semrush
January 11, 2030 - January 19, 2026
Technical SEO Mastery (Ahrefs & Screaming Frog)
January 11, 2030 - January 19, 2026
SEO Content Strategy & NLP (Google Digital Garage)
January 11, 2030 - January 19, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment