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I’m Nina Roberts, a dedicated Affiliate Marketing and Partnership Strategy Specialist with 20 years of experience building and optimizing global affiliate programs. I design, launch, and scale loyalty and affiliate platforms for leading brands, drive cross-channel growth, and translate data into actionable strategies that boost profitability and operational efficiency. I excel at collaborating with merchants, networks, and internal teams to deliver compliant, engaging experiences, manage complex projects, and turn big ideas into measurable results across Europe, North America, and beyond.…I’m Nina Roberts, a dedicated Affiliate Marketing and Partnership Strategy Specialist with 20 years of experience building and optimizing global affiliate programs. I design, launch, and scale loyalty and affiliate platforms for leading brands, drive cross-channel growth, and translate data into actionable strategies that boost profitability and operational efficiency. I excel at collaborating with merchants, networks, and internal teams to deliver compliant, engaging experiences, manage complex projects, and turn big ideas into measurable results across Europe, North America, and beyond.

Nina Roberts

Affiliate Marketer, Marketing Strategist, Content Creator, +2

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I’m Nina Roberts, a dedicated Affiliate Marketing and Partnership Strategy Specialist with 20 years of experience building and optimizing global affiliate programs. I design, launch, and scale loyalty and affiliate platforms for leading brands, drive cross-channel growth, and translate data into actionable strategies that boost profitability and operational efficiency. I excel at collaborating with merchants, networks, and internal teams to deliver compliant, engaging experiences, manage complex projects, and turn big ideas into measurable results across Europe, North America, and beyond.…I’m Nina Roberts, a dedicated Affiliate Marketing and Partnership Strategy Specialist with 20 years of experience building and optimizing global affiliate programs. I design, launch, and scale loyalty and affiliate platforms for leading brands, drive cross-channel growth, and translate data into actionable strategies that boost profitability and operational efficiency. I excel at collaborating with merchants, networks, and internal teams to deliver compliant, engaging experiences, manage complex projects, and turn big ideas into measurable results across Europe, North America, and beyond.

Available to hire

I’m Nina Roberts, a dedicated Affiliate Marketing and Partnership Strategy Specialist with 20 years of experience building and optimizing global affiliate programs. I design, launch, and scale loyalty and affiliate platforms for leading brands, drive cross-channel growth, and translate data into actionable strategies that boost profitability and operational efficiency.

I excel at collaborating with merchants, networks, and internal teams to deliver compliant, engaging experiences, manage complex projects, and turn big ideas into measurable results across Europe, North America, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Self Employed Affiliate Marketing Consultant at Self Employed

May 1, 2011 - August 1, 2025

Developed and launched loyalty shopping platforms for major global brands including IHG Hotels & Resorts, Delta Airlines, Marriott, Hilton Hotels & Resorts and TD Bank, as well as tech start-ups. Advised on regulations for operating loyalty platforms in the affiliate space. Collaborated with internal and external technical teams on site build requirements, defined best practices for front-end UX and back-end admin systems. Created branding and website assets, worked with legal teams on on-site texts and FAQs, and oversaw translations in 10 languages. Negotiated approval and set up accounts with affiliate networks (80 networks across 100 countries). Identified and onboarded merchants to fit client demographics. Implemented a customer service framework and training for managing user enquiries. Hosted webinars to ensure regulatory compliance. Guided multi-currency purchasing, reporting and reward payments. Recommended post-launch growth and optimisation strategies including aligning affil

Senior Affiliate Manager at lastminute.com / Holiday Autos

June 1, 2010 - May 1, 2011

Led all affiliate activity, the most profitable marketing channel within the UK business. Managed a £6 million annual budget, generating £30 million in sales across 7 products in 6 months (exceeding targets by 60%). Reduced affiliate network fees by over £400,000 annually through strategic negotiations. Migrated the program to a new network while maintaining sales. Implemented processes to identify and reject cancelled sales (5% cost reduction). Protected brand integrity with bidding controls and improved conversion by streamlining hotel promotions. Managed data feeds, dynamic banners and widgets to drive hotel and flight sales. Enhanced reporting for better analysis and optimization. Mentored a team member.

Internet Marketing Manager at Alamo / National Car Rental

February 1, 2008 - June 1, 2010

Managed and grew online marketing channels accounting for more than 40% of all online reservations. Achieved 400% YoY growth in the affiliate channel with cost of sale under 10%. Implemented competitive CPA and CPC structures, enhancing partner engagement. Improved validation processes to decline cancelled reservations and deduplicate against internal channels. Grew travel industry discount programs with 360% YoY reservations growth and cost of sale under 5%. Supported the call centre to drive North American revenue, achieving 10% monthly growth from a 40% YoY decline and reversing a 40% YoY decline in reservations through training and incentives.