I'm a marketing professional focused on building growth through data-driven digital campaigns and client solutions. I work across Meta platforms and partner brands to identify opportunities, optimize performance, and connect people with the right messages, especially for SMEs in the DACH region. Beyond strategy, I enjoy content creation, editorial planning, and collaborating with cross-functional teams to turn insights into actions that drive measurable results.…

Marcel Gaspar Nunes Estrada de Benfica

I'm a marketing professional focused on building growth through data-driven digital campaigns and client solutions. I work across Meta platforms and partner brands to identify opportunities, optimize performance, and connect people with the right messages, especially for SMEs in the DACH region. Beyond strategy, I enjoy content creation, editorial planning, and collaborating with cross-functional teams to turn insights into actions that drive measurable results.…

Available to hire

I’m a marketing professional focused on building growth through data-driven digital campaigns and client solutions. I work across Meta platforms and partner brands to identify opportunities, optimize performance, and connect people with the right messages, especially for SMEs in the DACH region.

Beyond strategy, I enjoy content creation, editorial planning, and collaborating with cross-functional teams to turn insights into actions that drive measurable results.

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Language

German
Fluent
Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Korean
Beginner
Portuguese
Intermediate

Work Experience

Wholesale Marketing Intern, Central Hub at HUGO BOSS AG
August 1, 2024 - February 1, 2025
Managed digital and in-store marketing activations with key partners across Central & Eastern Europe. Planned and implemented digital marketing campaigns, customer activations at the POS & local events. Supported the creation and local adaptation of campaign materials for all DACH and EE wholesale partners. Coordinated marketing content and created presentations and reports to support strategic decision-making.
Sales Assistant at GUESS INC.
June 1, 2024 - August 1, 2024
Provided customer service with tailored advice and solutions; organized and replenished merchandise on the sales floor, ensuring high visual merchandising standards.
Brand Experience & Digital Marketing Manager at The Kitchen Yoga (Freelance)
March 1, 2023 - August 1, 2025
Created target-specific content (text, image, video) for social media and website. Maintained and updated digital website content using the CMS platform Wix. Conducted market and competitor analyses to identify industry and social media trends. Developed content calendars and editorial plans.
Corporate Marketing and Business Strategy Intern at SYNTEGON TECHNOLOGY GMBH
September 1, 2020 - February 1, 2021
Collaborated on Digital Marketing, Corporate & Product Communications; created and implemented content for the corporate website, blog and social channels; optimized external and internal digital communications; supported KPI monitoring and reporting for social media performance.
Meta Marketing Expert | Client Solutions & Support at META / TP PORTUGAL
September 1, 2015 - Present
Analyzing campaign performance data to identify growth opportunities and guide strategic decision-making for small and medium-sized clients in the DACH region. Developing tailored marketing strategies aligned with clients’ objectives and Meta Best Practices. Optimizing advertising performance by managing and refining campaigns within Meta Ads Manager. Driving measurable improvements across all Meta platforms (Facebook, Instagram, WhatsApp & Messenger) through continuous testing, budget allocation and performance optimization.

Education

B.A. International Business at HFU Business School
March 1, 2018 - August 1, 2023
Semester Abroad in International Marketing at Konkuk University
August 1, 2021 - December 1, 2021

Qualifications

First Step Korean Language Course
January 1, 2021 - January 19, 2026
Semester Abroad in International Marketing – Konkuk University
August 1, 2021 - December 1, 2021

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education