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I'm a data-driven digital marketing specialist with 7+ years of experience leading high-performing paid media campaigns across programmatic, search, display, and social channels. I thrive on turning data into actionable insights that drive ROI and inform strategic decisions. I've grown and mentored teams, from 6 to 40+ members, delivering revenue growth and year-over-year improvements. I enjoy collaborating across functions to launch, troubleshoot, and optimize campaigns, and I value clear, client-friendly reporting and onboarding.…I'm a data-driven digital marketing specialist with 7+ years of experience leading high-performing paid media campaigns across programmatic, search, display, and social channels. I thrive on turning data into actionable insights that drive ROI and inform strategic decisions. I've grown and mentored teams, from 6 to 40+ members, delivering revenue growth and year-over-year improvements. I enjoy collaborating across functions to launch, troubleshoot, and optimize campaigns, and I value clear, client-friendly reporting and onboarding.

user1433798

Marketing Strategist, Project Manager, Brand Designer, +2

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I'm a data-driven digital marketing specialist with 7+ years of experience leading high-performing paid media campaigns across programmatic, search, display, and social channels. I thrive on turning data into actionable insights that drive ROI and inform strategic decisions. I've grown and mentored teams, from 6 to 40+ members, delivering revenue growth and year-over-year improvements. I enjoy collaborating across functions to launch, troubleshoot, and optimize campaigns, and I value clear, client-friendly reporting and onboarding.…I'm a data-driven digital marketing specialist with 7+ years of experience leading high-performing paid media campaigns across programmatic, search, display, and social channels. I thrive on turning data into actionable insights that drive ROI and inform strategic decisions. I've grown and mentored teams, from 6 to 40+ members, delivering revenue growth and year-over-year improvements. I enjoy collaborating across functions to launch, troubleshoot, and optimize campaigns, and I value clear, client-friendly reporting and onboarding.

Available to hire

I’m a data-driven digital marketing specialist with 7+ years of experience leading high-performing paid media campaigns across programmatic, search, display, and social channels. I thrive on turning data into actionable insights that drive ROI and inform strategic decisions.

I’ve grown and mentored teams, from 6 to 40+ members, delivering revenue growth and year-over-year improvements. I enjoy collaborating across functions to launch, troubleshoot, and optimize campaigns, and I value clear, client-friendly reporting and onboarding.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Intermediate

Work Experience

Campaign Manager at LeapTools

March 1, 2025 - Present

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads; configure and monitor conversion tracking via GA4, GTM, and social pixels; collaborate with internal teams and clients to develop strategic media plans; analyze performance, run A/B tests, and communicate actionable insights with clients.

Senior Campaign Manager at Hotspex Media

March 1, 2019 - January 1, 2025

Spearheaded a team expansion from 6 to 40+ members, driving a 161% increase in revenue between 2021-2023 and sustaining an 85% average year-over-year growth since 2019. Directed and optimized multi-channel advertising campaigns across telecommunications, e-commerce, education, automotive, and CPG. Led campaigns to meet client annual sales and lead generation goals (2021-2024) with year-over-year growth of 15-25%. Improved ROAS for an e-commerce client by 2.5% in one quarter, enabling a 30% increase in ad spend in the first year. Collaborated with cross-functional teams to launch, troubleshoot, and optimize campaigns, improving client ROAS by up to 300% and scaling budgets YoY. Designed data-driven media plans and created onboarding and reporting processes, enabling faster adoption by teams.