Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

Available to hire

Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Email Marketing Specialist at Banco Bolivariano (Bankard Visa)
January 1, 2025 - Present
Designed and executed targeted email marketing campaigns using HubSpot, including segmentation, dynamic content, and performance reporting. Managed multichannel communications via email, SMS, and push notifications aligned with business objectives.
Head of Marketing & eCommerce at Adrissa
January 1, 2024 - Present
Led digital marketing and eCommerce strategy for a fashion retail brand. Managed social media channels, paid media campaigns, and email marketing initiatives aligned with commercial calendars and promotions.
eCommerce Manager at Grupo Semaan (ALDO & MNG)
January 1, 2021 - January 1, 2024
Led digital and eCommerce operations for international fashion brands. Managed email marketing campaigns, paid media strategy, KPIs, budgets, and led the implementation of a VTEX marketplace.
Digital Director at Treehouse Estudio
January 1, 2019 - January 1, 2021
Directed digital strategy for multiple consumer brands, managed budgets and KPIs, and led a multidisciplinary digital team.

Education

Master’s Degree in eCommerce & Logistics at IEBS Business School, Spain
April 11, 2017 - April 30, 2018
Bachelor’s Degree in Audiovisual Production at ESPOL, Ecuador
January 11, 2030 - January 19, 2026

Qualifications

HubSpot Email Marketing Certification
January 1, 2025 - January 1, 2027

Industry Experience

Retail, Media & Entertainment, Financial Services, Software & Internet, Professional Services