Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.…Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

Laura Gómez

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2





Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.…Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

Available to hire

Senior Digital Marketing and eCommerce Manager with 10+ years of experience leading digital strategies for retail, fashion, banking, and consumer brands. Strong background in email marketing, CRM, lifecycle campaigns, and eCommerce operations. With hands-on experience using HubSpot, Meta Ads, Google Ads, and marketing automation tools. Proven experience managing end-to-end digital initiatives, optimizing customer journeys, and collaborating with cross-functional and international teams in remote work environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Email Marketing Specialist at Banco Bolivariano (Bankard Visa)

January 1, 2025 - Present

Designed and executed targeted email marketing campaigns using HubSpot, including segmentation, dynamic content, and performance reporting. Managed multichannel communications via email, SMS, and push notifications aligned with business objectives.

Head of Marketing & eCommerce at Adrissa

January 1, 2024 - Present

Led digital marketing and eCommerce strategy for a fashion retail brand. Managed social media channels, paid media campaigns, and email marketing initiatives aligned with commercial calendars and promotions.

eCommerce Manager at Grupo Semaan (ALDO & MNG)

January 1, 2021 - January 1, 2024

Led digital and eCommerce operations for international fashion brands. Managed email marketing campaigns, paid media strategy, KPIs, budgets, and led the implementation of a VTEX marketplace.

Digital Director at Treehouse Estudio

January 1, 2019 - January 1, 2021

Directed digital strategy for multiple consumer brands, managed budgets and KPIs, and led a multidisciplinary digital team.