I am a digital marketing professional with over five years of experience in scaling e-commerce and nutraceutical offers through paid media. My journey has taken me from managing my own freelance projects to being part of a high-performance team in the U.S. nutraceutical market, where I've contributed significantly to revenue growth. I am passionate about data-driven strategies and optimizing marketing funnels for better conversion rates. Fluent in English, I thrive in global operations and continually seek to improve my skills in this dynamic field. In my current role, I am focused on leveraging Meta Ads for campaign optimization and creative testing. I love the challenge of analyzing performance metrics and adjusting strategies to maximize results. With a strong foundation in tracking, conversion rate optimization, and creative development, I enjoy collaborating with teams to drive successful marketing initiatives.

Gabriel Soares

I am a digital marketing professional with over five years of experience in scaling e-commerce and nutraceutical offers through paid media. My journey has taken me from managing my own freelance projects to being part of a high-performance team in the U.S. nutraceutical market, where I've contributed significantly to revenue growth. I am passionate about data-driven strategies and optimizing marketing funnels for better conversion rates. Fluent in English, I thrive in global operations and continually seek to improve my skills in this dynamic field. In my current role, I am focused on leveraging Meta Ads for campaign optimization and creative testing. I love the challenge of analyzing performance metrics and adjusting strategies to maximize results. With a strong foundation in tracking, conversion rate optimization, and creative development, I enjoy collaborating with teams to drive successful marketing initiatives.

Available to hire

I am a digital marketing professional with over five years of experience in scaling e-commerce and nutraceutical offers through paid media. My journey has taken me from managing my own freelance projects to being part of a high-performance team in the U.S. nutraceutical market, where I’ve contributed significantly to revenue growth. I am passionate about data-driven strategies and optimizing marketing funnels for better conversion rates. Fluent in English, I thrive in global operations and continually seek to improve my skills in this dynamic field.

In my current role, I am focused on leveraging Meta Ads for campaign optimization and creative testing. I love the challenge of analyzing performance metrics and adjusting strategies to maximize results. With a strong foundation in tracking, conversion rate optimization, and creative development, I enjoy collaborating with teams to drive successful marketing initiatives.

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Experience Level

Language

English
Advanced
Portuguese
Fluent

Work Experience

Traffic & Performance Marketing Analyst at Nutra Evolution Group
July 1, 2025 - Present
Supported a three-person paid media team scaling multiple nutraceutical offers for the U.S. market. Managed and optimized Meta Ads campaigns across multiple funnels, focusing on improving CPA, ROAS, and LTV. Led creative testing and implemented performance routines for daily budget pacing and analysis.
Traffic and E-commerce Manager at Freelance / Own
April 1, 2020 - Present
Managed e-commerce, dropshipping, and infoproducts to scale revenues reaching six and seven digits annually. Oversaw paid traffic management on platforms like Facebook Ads and Pinterest Ads, focusing on campaign optimization and conversion funnels.

Education

Marketing at UNICV
March 1, 2023 - December 1, 2025

Qualifications

Meta Blueprint – Facebook Ads Certification
January 11, 2030 - January 19, 2026
Advanced Paid Traffic Courses
February 1, 2020 - January 19, 2026

Industry Experience

Healthcare, Consumer Goods