Gabriel Soares
I am a digital marketing professional with over five years of experience in scaling e-commerce and nutraceutical offers through paid media. S.
About
I am a digital marketing professional with over five years of experience in scaling e-commerce and nutraceutical offers through paid media. My journey has taken me from managing my own freelance projects to being part of a high-performance team in the U.S. nutraceutical market, where I’ve contributed significantly to revenue growth. I am passionate about data-driven strategies and optimizing marketing funnels for better conversion rates. Fluent in English, I thrive in global operations and continually seek to improve my skills in this dynamic field.
In my current role, I am focused on leveraging Meta Ads for campaign optimization and creative testing. I love the challenge of analyzing performance metrics and adjusting strategies to maximize results. With a strong foundation in tracking, conversion rate optimization, and creative development, I enjoy collaborating with teams to drive successful marketing initiatives.
- 6 years' experience
- Joined January 2026
Skills· 1
Languages
- EnglishAdvanced
- PortugueseFluent
Industry experience
- Healthcare
- Consumer Goods
Work experience
Supported a three-person paid media team scaling multiple nutraceutical offers for the U.S. market. Managed and optimized Meta Ads campaigns across multiple funnels, focusing on improving CPA, ROAS, and LTV. Led creative testing and implemented performance routines for daily budget pacing and analysis.
Managed e-commerce, dropshipping, and infoproducts to scale revenues reaching six and seven digits annually. Oversaw paid traffic management on platforms like Facebook Ads and Pinterest Ads, focusing on campaign optimization and conversion funnels.
Education
Certifications and awards
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