Available to hire
I am a strategic digital marketing and media professional with over a decade of experience in optimizing performance across various marketing channels. My passion lies in leveraging data, SEO, and AI technology to drive measurable growth. I thrive on challenges and love collaborating with teams to create effective strategies that engage audiences and enhance brand presence.
Language
English
Fluent
Work Experience
AI Data Annotation & Language Processing Specialist at Confidential Contractor
January 1, 2024 - PresentCollaborate with AI development teams to refine natural language and voice recognition models through structured feedback and iterative testing. Review annotated datasets to ensure quality and consistency.
PPC Specialist at Duckfund
May 1, 2024 - PresentManage LinkedIn and Google Ads campaigns for financial services clients, optimizing media investments in alignment with growth goals. Increased lead conversion by 30% through A/B-testing.
Consultant at FRDM Software
July 1, 2022 - PresentDrove 500%+ growth in qualified inbound leads through comprehensive SEO and paid media optimization. Built analytics dashboards for leadership.
Digital Marketing Specialist at Graf-Martin Communications
September 1, 2021 - July 1, 2022Directed national paid media for Lionsgate and Universal Pictures, meeting box-office and ROI targets.
Market Research Intern at Lakehead University
February 1, 2022 - November 1, 2022Conducted government-funded research on the digitization of small tourism businesses, presenting findings regionally.
Education
Bachelor of Business Commerce at Lakehead University
September 1, 2020 - June 1, 2023Advanced Diploma in Digital Marketing at Fanshawe College
January 1, 2014 - January 1, 2017Bachelor of Arts in Linguistics - French, German at McMaster University
January 1, 2012 - January 1, 2014Qualifications
Industry Experience
Financial Services, Media & Entertainment
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