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Hi, I’m Floriane Kloyer, a MSc Marketing student at LSE with a background in Psychology, passionate about fan culture, customer behaviour, and the emotional dynamics that shape how people connect with music and artists. I’m currently working in marketing at Monday Coffee and delivering an applied consulting project on customer loyalty strategy, translating behavioural insight into practical recommendations and data-driven decisions. I’m comfortable with data, audience segmentation, and market research, and I enjoy turning insights into actionable marketing strategies and creative campaigns. I’m fluent in English and German and thrive in cross-functional teams, leveraging AI tools to boost marketing effectiveness.…Hi, I’m Floriane Kloyer, a MSc Marketing student at LSE with a background in Psychology, passionate about fan culture, customer behaviour, and the emotional dynamics that shape how people connect with music and artists. I’m currently working in marketing at Monday Coffee and delivering an applied consulting project on customer loyalty strategy, translating behavioural insight into practical recommendations and data-driven decisions. I’m comfortable with data, audience segmentation, and market research, and I enjoy turning insights into actionable marketing strategies and creative campaigns. I’m fluent in English and German and thrive in cross-functional teams, leveraging AI tools to boost marketing effectiveness.

Floraine Kloyer

Brand Strategist, Marketing Strategist, Content Creator, +3

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Hi, I’m Floriane Kloyer, a MSc Marketing student at LSE with a background in Psychology, passionate about fan culture, customer behaviour, and the emotional dynamics that shape how people connect with music and artists. I’m currently working in marketing at Monday Coffee and delivering an applied consulting project on customer loyalty strategy, translating behavioural insight into practical recommendations and data-driven decisions. I’m comfortable with data, audience segmentation, and market research, and I enjoy turning insights into actionable marketing strategies and creative campaigns. I’m fluent in English and German and thrive in cross-functional teams, leveraging AI tools to boost marketing effectiveness.…Hi, I’m Floriane Kloyer, a MSc Marketing student at LSE with a background in Psychology, passionate about fan culture, customer behaviour, and the emotional dynamics that shape how people connect with music and artists. I’m currently working in marketing at Monday Coffee and delivering an applied consulting project on customer loyalty strategy, translating behavioural insight into practical recommendations and data-driven decisions. I’m comfortable with data, audience segmentation, and market research, and I enjoy turning insights into actionable marketing strategies and creative campaigns. I’m fluent in English and German and thrive in cross-functional teams, leveraging AI tools to boost marketing effectiveness.

Available to hire

Hi, I’m Floriane Kloyer, a MSc Marketing student at LSE with a background in Psychology, passionate about fan culture, customer behaviour, and the emotional dynamics that shape how people connect with music and artists. I’m currently working in marketing at Monday Coffee and delivering an applied consulting project on customer loyalty strategy, translating behavioural insight into practical recommendations and data-driven decisions.

I’m comfortable with data, audience segmentation, and market research, and I enjoy turning insights into actionable marketing strategies and creative campaigns. I’m fluent in English and German and thrive in cross-functional teams, leveraging AI tools to boost marketing effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Marketing & Communications Working Student at Monday Coffee GmbH, Zurich

November 1, 2025 - Present

Collaborating with the Chief Marketing and Communications Officer on integrating AI tools into marketing communication and customer acquisition strategies. Conducting market research, supporting content planning, and publishing weekly internal blog posts.

HR & Project Management Intern at Deutsche Telekom AG, Bonn

June 1, 2023 - August 31, 2023

Created 5 executive reports weekly for senior management and improved recruitment tracking efficiency through Excel-based reporting tools. Coordinated cross-departmental meetings to enhance strategic collaboration.

Legal Psychology Intern at GWG Munich, Munich

June 1, 2023 - June 30, 2023

Observed case discussions and psychological assessments alongside psychiatrists and psychologists. Assisted with background research, test preparation, and case documentation.

Fundraising Representative at Talk2Move, Germany

May 1, 2022 - June 30, 2022

Consistently secured 5–10 new donors daily with a 35% conversion rate, outperforming team average.

Marketing & Communications Working Student at Monday Coffee AG

November 1, 2025 - Present

Collaborated with the CMO to develop a customer retention strategy pitched to C-suite leadership, identifying opportunities to improve customer engagement. Managed content publishing across LinkedIn, YouTube, Website, and internal SharePoint, uploading and maintaining content across brand touchpoints. Contributed to website management, digital visibility assessments, and day-to-day marketing operations. Led the GEO strategy to improve brand visibility across AI-powered search platforms. Worked closely with the CMO on market research, strategic marketing initiatives, and integration of AI tools into marketing workflows.

HR & Project Management Intern at Deutsche Telekom AG

June 1, 2023 - August 31, 2023

Produced weekly reports for senior leadership during a company restructuring phase, improving clarity and consistency of performance communication. Designed reporting templates and optimised survey analytics to streamline internal communication. Coordinated cross-departmental meetings and improved organisational workflows. Improved recruitment tracking efficiency through Excel-based reporting tools, reducing manual workload across the team.

Forensic Psychology Intern at GWG Munich

June 1, 2023 - July 31, 2023

Shadowed forensic psychologists conducting family assessments for court proceedings, taking detailed notes and assisting with case documentation.

Fundraising Representative at Talk2Move

May 1, 2022 - June 30, 2022

Developed persuasive communication and customer engagement skills through direct fundraising, achieving a 30–35% daily conversion rate.

Leadership & Additional Volunteer at Wildlife Friends Foundation Thailand

July 1, 2022 - July 31, 2022

Contributed to daily elephant care routines including feeding, enrichment activities, and enclosure maintenance as part of an international team of 20 volunteers. Participated in regular banana tree collection to support animal nutrition and welfare.

Deputy Head of House & School Prefect at Oakham School

January 1, 2020 - December 31, 2021

Organised termly events for 65 students and acted as spokesperson between students and staff.