Nara Bazova

Lead end-to-end execution of digital and offline campaigns in Marketing Cloud, unifying multi-source data via Data Cloud, applying SQL-based segmentation and AMPscript personalization, and performing Litmus QA to ensure accessibility and rendering across devices. Built dynamic email experiences and streamlined SAS Marketing Automation workflows to reduce manual intervention, collaborating with analytics, creative, and engineering teams to optimize segmentation and cross-channel journey orchestration.

Integrated Donorbox data into Salesforce NPSP for donation management, managed quarterly email newsletters, and automated donor workflows in a sandbox environment. Supported CDP-like data mapping across Squarespace and Salesforce NPSP; coordinated third-party integrations via MuleSoft and Zapier to ensure cohesive data synchronization.

Designed and implemented Profiles, Roles, and Permission Sets; tested apps in Sandbox with migrated data; integrated Google Analytics with Salesforce for web analytics, and built reports/dashboards to track multi-channel campaign performance. Led multi-channel campaigns using Journey Builder & Email Studio and supported customer acquisition and engagement initiatives.