Salesforce Marketing Campaign/ Cloud Analyst at Horizon Blue Cross Blue Shield of NJ

Lead end-to-end execution of digital and offline campaigns in Marketing Cloud, unifying multi-source data via Data Cloud, applying SQL-based segmentation and AMPscript personalization, and performing Litmus QA to ensure accessibility and rendering across devices. Built dynamic email experiences and streamlined SAS Marketing Automation workflows to reduce manual intervention, collaborating with analytics, creative, and engineering teams to optimize segmentation and cross-channel journey orchestration.

Salesforce CRM Specialist at IndexBox Marketing

Designed and implemented Profiles, Roles, and Permission Sets; tested apps in Sandbox with migrated data; integrated Google Analytics with Salesforce for web analytics, and built reports/dashboards to track multi-channel campaign performance. Led multi-channel campaigns using Journey Builder & Email Studio and supported customer acquisition and engagement initiatives.

Salesforce Administrator at Valley Bank

Implemented robust security settings and governance for data protection; integrated Pardot with Salesforce to boost marketing automation; managed campaigns via Email Studio, Journey Builder, and Marketing Cloud Connect; integrated Tableau for advanced data analysis; connected Service Cloud and Sales Cloud for streamlined operations; developed dashboards combining Salesforce and Google Analytics data to drive actionable insights.