I'm Suman Mariyappa Melville, a Vancouver-based B2B SaaS marketing professional with U.S. and Canadian citizenship. After earning my Masters in Accounting, I did a short stint at PwC, then moved into enterprise B2B tech sales. My career spans customer marketing program development, content creation, marketing strategy, and website copy + SEO across enterprise and startups in the Bay Area and Vancouver.\n\nIn recent roles, I’ve led fractional marketing initiatives for multiple clients, built advocacy programs, case studies, and lifecycle campaigns, and helped teams scale content and go-to-market programs. I balance being a mom and an athlete (tennis), and I’m driven by roles where I can lead while still digging into hands-on work.…

Suman Mariyappa Melville

I'm Suman Mariyappa Melville, a Vancouver-based B2B SaaS marketing professional with U.S. and Canadian citizenship. After earning my Masters in Accounting, I did a short stint at PwC, then moved into enterprise B2B tech sales. My career spans customer marketing program development, content creation, marketing strategy, and website copy + SEO across enterprise and startups in the Bay Area and Vancouver.\n\nIn recent roles, I’ve led fractional marketing initiatives for multiple clients, built advocacy programs, case studies, and lifecycle campaigns, and helped teams scale content and go-to-market programs. I balance being a mom and an athlete (tennis), and I’m driven by roles where I can lead while still digging into hands-on work.…

Available to hire

I’m Suman Mariyappa Melville, a Vancouver-based B2B SaaS marketing professional with U.S. and Canadian citizenship. After earning my Masters in Accounting, I did a short stint at PwC, then moved into enterprise B2B tech sales. My career spans customer marketing program development, content creation, marketing strategy, and website copy + SEO across enterprise and startups in the Bay Area and Vancouver.\n\nIn recent roles, I’ve led fractional marketing initiatives for multiple clients, built advocacy programs, case studies, and lifecycle campaigns, and helped teams scale content and go-to-market programs. I balance being a mom and an athlete (tennis), and I’m driven by roles where I can lead while still digging into hands-on work.

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Skills

Experience Level

Copywriting
Expert
SEO
Intermediate

Language

English
Fluent

Work Experience

Consultant, Customer Marketing, Strategy and Content
August 1, 2024 - Present
Fractional marketing lead for one Vancouver-based company in the Win-Loss space. Driving monthly strategy, growth and customer marketing programs to meet client budget and goals.
Marketing Strategist and Writer
August 1, 2024 - Present
Hired for positioning, messaging, website copy + SEO, social copy, case studies and blog content creation for two U.S.-based companies.
Manager, Customer Marketing at Klue
March 1, 2021 - July 1, 2024
Launched and led customer marketing, defined strategy and programs mapped to OKRs, and executed on my own. Included customer advocacy, case studies (written/video), community mentorship, advisory, references, referrals, reviews, lifecycle campaigns.
Director, Marketing (Contract) at REW
February 1, 2019 - January 1, 2021
Directed marketing programs, PR, partnerships, cross-functional campaigns; owned end-to-end marketing operations on a contract basis.
Account Executive at Klue
May 1, 2016 - September 1, 2018
First sales hire; ran end-to-end demos, prospecting, pitches, negotiations and closing; supported ABM and cross-functional campaigns.
Digital Manager at lululemon
January 1, 2011 - December 31, 2012
Recruited to launch and scale a new lululemon brand targeting teen moms; managed weekly email, social and PPC campaigns to drive demand.
Director of Marketing at Ventaso
January 1, 1998 - December 31, 2001
Directed marketing; built initial product road map with the founding team; grew the PMM function; company wound down during the 2002 dot-com crash.
Senior Sales Engineer at MicroStrategy
January 1, 1994 - December 31, 1996
Built custom demos; responded to RFPs; joined sales meetings; earned President's Club.
Inside Sales at Oracle
January 1, 1994 - December 31, 1996
Inside Sales, Redwoods Shores; first tech job; carried quotes.
Auditor / Assurance at Coopers (PwC)
January 1, 1992 - January 1, 1994
Completed necessary work hours; earned California CPA license.

Education

Master of Accounting at University of Texas, McCombs School of Business
January 11, 2030 - January 20, 2026
Bachelor of Business Administration at University of Texas, McCombs School of Business
January 11, 2030 - January 20, 2026
Study Abroad Program at Universidad de Salamanca, Spain
January 11, 2030 - January 20, 2026

Qualifications

CPA License
January 1, 1992 - January 20, 1995

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education

Skills

Experience Level

Copywriting
Expert
SEO
Intermediate