Manaswari Katari Naidu

I am a strategic social media manager and content strategist with a proven track record of driving high-impact digital campaigns across beauty, fashion, jewelry, and lifestyle sectors. I delivered 50% follower growth and a 45% increase in engagement through data-driven content strategies, structured planning, and community-focused execution. I have experience in end-to-end campaign management and long-term influencer marketing, with a strong understanding of both brand objectives and creator dynamics to drive authentic audience connection. I’ve worked with clients across the US, Dubai, and India, bringing a global perspective to content strategy, audience behavior, and brand positioning.

Core strengths include developing end-to-end social media strategies, content calendars & scheduling, copywriting, captions, hooks, hashtags, mood boarding, product shoot planning and direction; influencer outreach, negotiation, long-term partnerships, and creator relations; and proficiency across platforms such as Instagram, TikTok, YouTube, LinkedIn, Snapchat, and Facebook. I also utilize Canva and InShot for mobile-first visuals and enjoy AI-assisted content creation and research (Gemini, ChatGPT) to stay ahead of trends and deliver authentic brand storytelling.