Brand Management Intern at CIMB Niaga

Participated in team discussions for the “Inspirasi Jadi Prestasi” campaign, contributing to campaign strategy and audience-aligned content directions. Managed and curated content for CIMB Niaga’s social media platforms especially @kejarmimpi.id, ensuring alignment with brand character and social media trends. Collaborated with creative and media agencies for content previews, providing feedback and revisions to maintain creative consistency and improve strategy execution. Coordinated with internal departments and external partners, demonstrating strong communication and teamwork in executing branding initiatives. Supported insight interpretation from content performance to help refine strategy recommendations.

Marketing Communication Intern at PT Mitra Adiperkasa

Created and maintained social media schedules and content for @carters_id and @babyzstation.id, posting 2-3 times per week, integrating trend analysis and audience insights into content planning. Provided content ideas, design, and copywriting for social media. Assisted with brand design needs and marketing activities, such as events and in-store activities, supporting campaign execution. Monitored, captured, and compiled marketing documentation for reports. Reached 45,887 accounts in 3 months by applying content strategy and audience engagement techniques. Increased followers by 30.3% in 3 months.

Social Media Internship at Telkom University

Served as Content Creator and managed the official Instagram @ikomtel_u, maintained follower growth and achieved consistent reach and impressions over three months, enhancing brand visibility and engagement. Analyzed content performance using insights to identify patterns, audience behavior, and trend relevance for improved content effectiveness. Designed visually engaging content while maintaining consistent brand communication and social media best practices.

Human Resources Development / Marketing Staff / Project Manager at Ikom Channel

Grew audience and engagement through cross-platform content strategy. Managed official LINE, Instagram, and TikTok accounts, creating engaging marketing content. Recruited & trained 100+ interns, improving engagement and performance. Led YouTube program production “3D (Detik, Derajat, Dentingan)” with 5 departments, improving delivery timelines.

Marketing Communications Intern at PT Mitra Adiperkasa

Created and maintained social media schedules and content for @carters_id and @babyzstation.id, posting 2-3 times per week, integrating trend analysis and audience insights into content planning. Provided content ideas, design, and copywriting; assisted with brand design needs and marketing activities, such as events and in-store activities. Monitored, captured, and compiled marketing documentation for reports. Reached 45,887 accounts in 3 months by applying content strategy and audience engagement techniques. Increased followers by 30.3% in 3 months.

Social Media Intern at Telkom University

Served as Content Creator and managed the official Instagram @ikomtel_u, maintained follower growth and achieved consistent reach and impressions over three months, enhancing brand visibility and engagement. Analyzed content performance using insights to identify patterns, audience behavior, and trend relevance for improved content effectiveness. Designed visually engaging content while maintaining consistent brand communication and social media best practices.