Available to hire
I am a digital marketing executive with a passion for driving growth through innovative strategies. My experience spans across various sectors, allowing me to bring a unique perspective to every project I undertake. I thrive in creative environments and enjoy collaborating with teams to achieve outstanding results.
With a strong background in performance marketing and growth strategies, I focus on optimizing campaigns and leveraging data to inform decision-making. I am excited about using my skills to help businesses expand their reach and engagement in the digital landscape.
Language
English
Fluent
French
Fluent
Dutch
Fluent
Spanish; Castilian
Advanced
Work Experience
Senior Digital Growth Executive at Verdon Voyages
April 1, 2023 - PresentOverseeing digital marketing strategies to promote tourism in the Verdon. Leading the growth for an innovative tourism initiative, I managed a successful project and optimized the brand's online presence in the Adventure Tourism sector.
Head of Marketing at SIANIA
August 1, 2022 - August 1, 2025Spearheaded the marketing efforts for travel estate agents. This role involved the direction of various campaigns and performance analysis to align marketing strategies with business objectives.
Fractional Senior Performance Marketing Manager at Side
July 1, 2018 - September 1, 2019Managed performance marketing and took charge of the acquisition strategies while building strong team capabilities and leading a series of successful campaigns over a 12-month period.
Senior Performance Marketing Lead - Western Europe at A leading tech company
July 1, 2020 - September 1, 2021Led the performance marketing initiatives for EMEA, overseeing multi-channel engagement strategies and ongoing analysis of campaign effectiveness.
Senior Digital Growth Executive at Verdant Voyages
August 1, 2023 - PresentResponsible for promoting tourism in the Verdon, focusing on digital growth strategies and performance marketing. Led initiatives that resulted in significant increases in engagement and bookings.
Head of Marketing at SIANA
January 1, 2022 - March 1, 2023Oversaw marketing efforts for a digital travel agency. Developed and implemented marketing strategies while managing a team of five to drive growth across European markets.
Fractional Growth Marketing Expert at Freelance
June 1, 2021 - December 1, 2022Worked with various clients to enhance their digital marketing strategies. Focused on fractional roles to optimize marketing budgets and enhance campaign effectiveness.
Education
Master in International Business at University of International Business
January 1, 2002 - January 1, 2004Bachelor in Marketing at University of Marketing
January 1, 2000 - January 1, 2002Master in International Business at University of Aix-Marseille
January 1, 2018 - January 1, 2020Qualifications
Industry Experience
Travel & Hospitality, Professional Services, Software & Internet, Consumer Goods
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