Available to hire
I’m Sana Rashid, a full-funnel digital marketer with 2+ years of experience in paid media, email campaigns, funnel optimization, and performance tracking, backed by 8 years in education and research. I’ve built high-performance GoHighLevel funnels, managed Meta and Google Ads campaigns, and delivered 27%+ email open rates. I translate performance data into actionable insights to drive growth across paid and organic channels.
I thrive in cross-functional teams, collaborating with content and creative leads to brainstorm and execute campaigns, optimize lead flows, and align marketing operations with brand direction. I’ve led client communications, content planning, and event coordination, and I’m passionate about scalable systems that deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Pashto, Pushto
Fluent
Work Experience
Digital Marketing Coordinator at In-house Video Islamabad
January 1, 2024 - PresentLead generation: Built 15+ lead-generation funnels in GoHighLevel, including automations, landing pages, and lead magnets. Social media growth: Scaled a client’s YouTube channel from 0 to 101,000+ views in 90 days using a targeted short-form video strategy. Paid ads management: Managed Meta and Google Ads with monthly budgets of $400-$1,000, achieving up to 3.78% CTR on display retargeting campaigns. Outreach strategy: Created cold email outreach sequences achieving a 27.4% open rate across multi-step workflows. Asset creation: Designed gated assets like checklists and playbooks supporting landing page conversions. Web development: Built and launched a client site in GoHighLevel with sitemap, copy, design, and scheduling forms. Analytics & AI: Used ChatGPT, Grok, and Deep Seek for content generation and ideation. Tracked cross-platform performance using Metricool, Google Analytics 4, and Google Search Console.
English Teacher at Islamabad College of Arts & Sciences (ICAS)
August 1, 2021 - June 1, 2023Digital content delivery: Designed and delivered classroom content for Grades 4-5 using Zoom, Google Classroom, and MS Teams. Training & communication: Led online workshops and maintained effective communication with parents and school staff regarding digital adoption. Event management: Organized school-wide events, including logistics and coordination for a large-scale Fun Fair. Material design: Created structured, engaging digital materials that supported the learning process.
Teacher at Froebel's International School Islamabad
August 1, 2016 - June 1, 2021Blended learning: Taught English and ICT, implementing blended learning strategies to combine traditional and digital methods. Content creation: Created interactive materials for students and coordinated ongoing communication with parents. Event planning: Led extracurricular activities and supported the planning and execution of academic events.
Digital Marketing Coordinator at IN house Video Islamabad (Remote)
January 1, 2024 - PresentLed lead generation: built 15+ lead-generation funnels in GoHighLevel with end-to-end setup (automation, landing pages, lead magnets). Scaled a client’s YouTube channel from 0 to 1,000+ views in 90 days using targeted short-form video strategy. Managed Meta and Google Ads with monthly budgets of $400-$1,000, achieving up to 3.78% CTR on display retargeting campaigns. Implemented cold outreach sequences with a 27.4% open rate across multi-step workflows. Created gated assets (checklists, playbooks) that supported landing-page conversion improvements (10–15%). Developed and launched a full client website in GoHighLevel (sitemap, copy, design, scheduling forms). Tracked performance with Metricool, Google Analytics 4, and Google Search Console.
English Teacher at Islamabad College of Arts & Sciences (ICAS), Islamabad
August 1, 2021 - June 1, 2023Delivered digital content for Grades 4-5 using Zoom, Google Classroom, and MS Teams. Led online workshops and maintained effective communication with parents and school staff regarding digital adoption. Organized and executed school-wide events, including a large-scale Fun Fair, coordinating logistics and activities. Created structured, engaging digital materials to enhance learning processes.
Teacher at Froebel’s International School, Islamabad
August 1, 2016 - June 1, 2021Implemented blended learning by teaching English and ICT, combining traditional and digital methods. Created interactive materials for students and coordinated ongoing communication with parents. Planned and supported extracurricular events and activities, including a variety of academic events.
Digital Marketing Coordinator at In House Video
January 1, 2024 - PresentRecruited to manage full-funnel marketing systems, improve lead flow, and translate performance data into actionable insights across paid and organic channels.
English & ICT Teacher at Islamabad College of Arts & Sciences (ICAS)
August 1, 2021 - June 30, 2023Taught English and ICT, supported digital adoption and school communications.
Teacher (English & ICT) at Froebel’s International School
August 1, 2016 - June 30, 2021Supported curriculum delivery, blended learning, and student engagement through digital tools.
Digital Marketing Coordinator at In-house Video
January 1, 2024 - PresentRecruited to manage full-funnel marketing systems, improve lead flow, and translate performance data into actionable insights across paid and organic channels. Lead Generation: Built 15+ funnels in GoHighLevel, with automations, landing pages, and lead magnets. Social Growth: Scaled a client’s YouTube channel from 0 to 1,000+ views in 90 days using a targeted short-form video strategy. Paid Ads: Managed Meta and Google Ads with monthly budgets of $400-$1,000, achieving up to 3.78% CTR on display retargeting. Outreach: Created cold email sequences with a 27.4% open rate. Asset Creation: Designed gated assets that supported 10-15% landing page conversion rates. Web & Analytics: Developed a full client site in GoHighLevel; used Metricool, GA4, and Google Search Console for cross-platform tracking. AI & Content: Leveraged ChatGPT, Grok, and Deep Seek for ideation.
Teacher (English & ICT) at Froebel's International School
August 1, 2016 - June 1, 2021Taught English & ICT; blended learning; created interactive classroom materials; coordinated parent communication; led extracurricular activities and supported event execution.
Teacher (English & ICT) at Islamabad College of Arts & Sciences (ICAS)
August 1, 2021 - June 1, 2023Taught English and ICT; supported digital adoption and school communication; delivered blended learning; created digital materials; organized school events; led logistics for large-scale activities.
Digital Marketing Coordinator at InHouse Video
January 1, 2024 - PresentRecruited to manage full-funnel marketing systems, improve lead flow, and translate performance data into actionable insights across paid and organic channels. Led Lead Generation: built 15+ GoHighLevel funnels with end-to-end setup including automations, landing pages, and lead magnets. Achieved social media growth by scaling a client's YouTube channel from 0 to 101,000+ views in 90 days using a targeted short-form video strategy. Managed Meta and Google Ads with monthly budgets of $400-$1,000, achieving up to 3.78% CTR on display retargeting campaigns. Implemented outbound outreach sequences with a 27.4% open rate across multi-step workflows. Created gated assets like checklists and playbooks improving landing page conversions by 10-15%. Developed and launched a full client website in GoHighLevel, including sitemap, copy, design, and scheduling forms. Used AI tools (ChatGPT, Grok, Deep Seek) for content ideation and tracked performance across Metricool, Google Analytics 4, and Google
In-house Video Digital Marketing Coordinator at GoHigh Level
January 1, 2024 - December 31, 2025Scaled a client's YouTube growth; built 15+ lead-generation funnels in GoHigh Level; managed Meta and Google Ads with monthly budgets of $400–$1,000; achieved up to 27%+ email open rates; designed cold-email outreach sequences; created gated assets like checklists and playbooks; recruited to manage full-funnel marketing systems and translate performance data into actionable insights across paid and organic channels.
Homeroom Teacher at Froebel's International School
January 1, 2016 - December 31, 2021Taught English, ICT and other subjects; led homeroom responsibilities; delivered classroom instruction and facilitated student engagement.
Video Marketing Operations Coordinator at GoHigh Level
January 1, 2026 - PresentLead cross-functional video marketing operations, coordinating with clients, capturing feedback, documenting action items, and aligning execution with brand direction. Built strategic workflows to support creative concept development and campaign delivery, ensuring consistency across marketing initiatives.
Education
MSc in Development Studies at Iqra University
January 11, 2030 - January 20, 2026BBA in Human Resource Management at Bahria University
January 11, 2030 - January 20, 2026BBA in Human Resource Management at Bahria University
January 11, 2030 - February 9, 2026MPhil, Human Resource Management at Bahria University
January 11, 2030 - February 9, 2026BBA, Human Resource Management at Bahria University
January 11, 2030 - February 9, 2026MSc, Development Studies at Iqra University
January 11, 2030 - February 9, 2026BBA, Human Resource Management at Bahria University
January 11, 2030 - February 9, 2026MPhil, Human Resource Management at Bahria University
January 1, 2019 - April 14, 2026MSc, Development Studies at IQRA University
January 1, 2015 - April 14, 2026BBA, Human Resource Management at Bahria University
January 1, 2012 - April 14, 2026MSc Development Studies at Iqra University
January 11, 2030 - February 9, 2026MSc in Development Studies at Iqra University
January 11, 2030 - January 21, 2026BBA in Human Resource Management at Bahria University
January 11, 2030 - January 21, 2026MPhil in Human Resource Management at Bahria University
January 11, 2030 - January 20, 2026MPhil in Human Resource Management at Bahria University
January 11, 2030 - January 21, 2026Qualifications
Faculty Workshop: The Art of Questioning
January 11, 2030 - January 21, 2026How to Teach Online
January 11, 2030 - January 20, 2026Academic Honours Certificate (Social Sciences Excellence Award)
January 11, 2030 - February 9, 2026How to Teach Online
January 11, 2030 - February 9, 2026Academic Honours Certificate
January 11, 2030 - February 9, 2026Future Learn Faculty Development Workshop: The Art of Questioning
January 11, 2030 - February 9, 2026How to Teach Online
January 11, 2030 - January 21, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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