I'm an AI-fluent marketing specialist and content creator with expertise in copywriting, content strategy, and campaign execution for wellness, supplement, and beauty brands. As a Functional Medicine Dietitian with a medical diploma and 6+ years of experience across tech, e-commerce, and DTC businesses, I excel at translating complex health science into engaging content and conversion-focused messaging. I have a proven track record creating ad scripts, UGC-style content, and campaigns for Meta, Instagram, YouTube, and TikTok, and I actively leverage AI tools to optimize workflows and drive measurable results.

Paulina Piechowka

I'm an AI-fluent marketing specialist and content creator with expertise in copywriting, content strategy, and campaign execution for wellness, supplement, and beauty brands. As a Functional Medicine Dietitian with a medical diploma and 6+ years of experience across tech, e-commerce, and DTC businesses, I excel at translating complex health science into engaging content and conversion-focused messaging. I have a proven track record creating ad scripts, UGC-style content, and campaigns for Meta, Instagram, YouTube, and TikTok, and I actively leverage AI tools to optimize workflows and drive measurable results.

Available to hire

I’m an AI-fluent marketing specialist and content creator with expertise in copywriting, content strategy, and campaign execution for wellness, supplement, and beauty brands. As a Functional Medicine Dietitian with a medical diploma and 6+ years of experience across tech, e-commerce, and DTC businesses, I excel at translating complex health science into engaging content and conversion-focused messaging. I have a proven track record creating ad scripts, UGC-style content, and campaigns for Meta, Instagram, YouTube, and TikTok, and I actively leverage AI tools to optimize workflows and drive measurable results.

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Language

English
Fluent
German
Beginner
Spanish; Castilian
Beginner
Polish
Fluent

Work Experience

Content Creator & Social Media Specialist at NOYO Pharma
January 1, 2025 - May 31, 2025
Developed AI-assisted ad scripts for Instagram, TikTok, YouTube; created both UGC and branded content; collaborated with performance agency; optimized campaigns using KPI metrics.
Content Creator & Marketing Partner at Self-employed / Freelance
January 1, 2022 - September 30, 2024
Content marketing and storytelling for wellness, supplement, and beauty brands; content creation for products; online marketing campaigns; influencer relations; brand development; part of investor-backed marketing initiatives for revenue growth.
Content Creator & Social Media Specialist at Sunday Natural
January 1, 2020 - Present
Content creation for nutrition/health products; social media management; influencer collaboration; AI-driven content workflows; product storytelling to drive sales.
Influencer Marketing Manager at Hello Body
June 1, 2018 - December 31, 2021
Managed team of 5+; built B2B partnership revenue streams for Eastern Europe; led performance marketing campaigns with 70k€ budgets; negotiated co-marketing agreements; organized international partnership events; developed media relationships and distribution channels.

Education

Postgraduate in Psychonutrition at University of Gdansk
January 1, 2014 - December 31, 2017
Dietetics, Business and Administration at Medical University of Silesia
January 1, 2018 - December 31, 2023
Postgraduate in Psychonutrition at University of Gdansk
January 1, 2021 - December 31, 2022
Functional Medicine Certification at Institute for Functional Medicine, USA
January 1, 2022 - January 20, 2026

Qualifications

Functional Medicine Certification
January 1, 2022 - January 20, 2026

Industry Experience

Healthcare, Professional Services, Software & Internet, Media & Entertainment, Education