Senior freelance copywriter with 10+ years’ experience in travel copywriting, working across both digital and print. Known for creating engaging long and short-form content, CRM campaigns, ad lines, social captions, and UX/UI copy that supports seamless user journeys and strengthens brand consistency. Skilled in end-to-end campaign ideation and execution, tone-of-voice development, content strategy across web and owned channels, and performance marketing with data-driven A/B testing for improved clicks and conversions. Experienced in SEO copywriting, email and CRM messaging, and short and long-form scriptwriting for ads and social content.

Caitlin Abra Middleton

Senior freelance copywriter with 10+ years’ experience in travel copywriting, working across both digital and print. Known for creating engaging long and short-form content, CRM campaigns, ad lines, social captions, and UX/UI copy that supports seamless user journeys and strengthens brand consistency. Skilled in end-to-end campaign ideation and execution, tone-of-voice development, content strategy across web and owned channels, and performance marketing with data-driven A/B testing for improved clicks and conversions. Experienced in SEO copywriting, email and CRM messaging, and short and long-form scriptwriting for ads and social content.

Available to hire

Senior freelance copywriter with 10+ years’ experience in travel copywriting, working across both digital and print. Known for creating engaging long and short-form content, CRM campaigns, ad lines, social captions, and UX/UI copy that supports seamless user journeys and strengthens brand consistency.

Skilled in end-to-end campaign ideation and execution, tone-of-voice development, content strategy across web and owned channels, and performance marketing with data-driven A/B testing for improved clicks and conversions. Experienced in SEO copywriting, email and CRM messaging, and short and long-form scriptwriting for ads and social content.

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Language

English
Fluent

Work Experience

Freelance Travel Writer at Explore
April 1, 2023 - Present
Freelance travel writer contributing destination content and editorial features for Explore across digital and print channels.
Freelance Writer at Original Travel
March 1, 2023 - July 1, 2023
Produced destination guides, blog posts, and web copy for Original Travel; supported content strategy and brand voice.
SEO Content Manager at Digitas
November 1, 2022 - December 1, 2022
Led SEO-focused content planning and optimization; performed keyword research and content audits; helped improve organic performance.
Freelance Copywriter (Saga Cruises) at LAW Creative
October 1, 2022 - Present
Freelance Copywriter at LAW Creative (Saga Cruises)
October 1, 2022 - Present
Freelance copywriter supporting Saga Cruises campaigns; created copy for marketing assets and brochures.
Freelance Copywriter at Notonthehighstreet
April 1, 2020 - April 1, 2022
Produced product and brand copy for Notonthehighstreet across categories; collaborated with merchants and design teams.
Freelance Copywriter (Preferred Hotels) at Melt
June 1, 2018 - August 31, 2018
Freelance Copywriter at Melt (Preferred Hotels)
June 1, 2018 - August 1, 2018
Wrote marketing copy for hotel partners; supported content for campaigns and site content.
Freelance Copywriter at Romantic Escapes
January 1, 2018 - June 1, 2018
Produced travel copy for Romantic Escapes; created engaging itineraries and landing pages.
Freelance Copywriter (Virgin Holidays, Trivago and Hostelbookers) at Quill
January 1, 2015 - January 1, 2022
Freelance Copywriter at Quill
January 1, 2015 - January 1, 2022
Delivered copywriting across multiple brands; created content for Virgin Holidays, Trivago, and Hostelbookers.
Copywriter at Boden
April 1, 2014 - May 1, 2016
Copywriter for Boden; created product descriptions, emails, and site content.

Education

BA Honours in English Literature (2:1) at University of Hull
January 1, 2009 - January 1, 2012
BA Honours in English Literature (2.1) at University of Hull
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Retail