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I am a freelance e-commerce and web specialist helping small and mid-sized brands build, improve and structure websites that are clear, usable and ready to sell. I focus on Shopify and WooCommerce projects, with strong attention to store structure, product setup (SKUs, variants and inventory logic), UX and conversion. My approach is practical and execution-driven: no social media management, no unnecessary complexity. I work remotely for UK & EU clients, delivering end-to-end website projects from planning to deployment with a focus on clarity and measurable results.…I am a freelance e-commerce and web specialist helping small and mid-sized brands build, improve and structure websites that are clear, usable and ready to sell. I focus on Shopify and WooCommerce projects, with strong attention to store structure, product setup (SKUs, variants and inventory logic), UX and conversion. My approach is practical and execution-driven: no social media management, no unnecessary complexity. I work remotely for UK & EU clients, delivering end-to-end website projects from planning to deployment with a focus on clarity and measurable results.

Simon Sena

Web Developer, Product Designer, UX Designer, +2

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I am a freelance e-commerce and web specialist helping small and mid-sized brands build, improve and structure websites that are clear, usable and ready to sell. I focus on Shopify and WooCommerce projects, with strong attention to store structure, product setup (SKUs, variants and inventory logic), UX and conversion. My approach is practical and execution-driven: no social media management, no unnecessary complexity. I work remotely for UK & EU clients, delivering end-to-end website projects from planning to deployment with a focus on clarity and measurable results.…I am a freelance e-commerce and web specialist helping small and mid-sized brands build, improve and structure websites that are clear, usable and ready to sell. I focus on Shopify and WooCommerce projects, with strong attention to store structure, product setup (SKUs, variants and inventory logic), UX and conversion. My approach is practical and execution-driven: no social media management, no unnecessary complexity. I work remotely for UK & EU clients, delivering end-to-end website projects from planning to deployment with a focus on clarity and measurable results.

Available to hire

I am a freelance e-commerce and web specialist helping small and mid-sized brands build, improve and structure websites that are clear, usable and ready to sell. I focus on Shopify and WooCommerce projects, with strong attention to store structure, product setup (SKUs, variants and inventory logic), UX and conversion.

My approach is practical and execution-driven: no social media management, no unnecessary complexity. I work remotely for UK & EU clients, delivering end-to-end website projects from planning to deployment with a focus on clarity and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Freelance E-commerce & Web Specialist at Self-employed (UK & EU)

January 1, 2025 - Present

Design, build and optimize e-commerce and corporate websites; structure Shopify and WooCommerce stores for clarity, scalability and usability; set up products, SKUs, variants and inventory logic; improve user journeys and reduce friction; provide end-to-end support from structure to execution.

Freelance E-commerce & Web Specialist at Self-employed / Freelance

January 1, 2025 - Present

Design, build and improve e-commerce and corporate websites; structure Shopify and WooCommerce stores for clarity, scalability and usability; set up products, SKUs, variants and inventory logic; improve existing stores by simplifying user journeys and reducing friction; support clients during website and e-commerce projects, from structure to execution.

Fundraiser / Outreach Experience at DTVO Group

January 1, 2023 - January 1, 2025

One-to-one communication with diverse audiences; goal-oriented conversations and performance tracking; developed strong persuasion, clarity and listening skills.

E-commerce & Marketing Executive at Big Drop Brewing

January 1, 2023 - January 1, 2023

Supported day-to-day e-commerce operations for this award-winning alcohol-free brewery; managed Shopify store structure and product setup; worked on SKUs, variants and inventory logic; assisted with store maintenance and performance optimization.

Digital Marketing & E-commerce Assistant at Bellavita Shop

January 1, 2021 - January 1, 2022

Supported e-commerce operations for an Italian online store based in London; managed product management and optimized store structure; assisted with email marketing campaigns, supporting engagement and sales growth; contributed to overall store growth and performance.