I lead funnel development, conversion optimization, and cross-functional execution for e-commerce brands that rely on fast iteration, clear processes, and measurable performance. My background blends funnel strategy, project management, service delivery, and process improvement, which helps me build systems that lift revenue while keeping teams aligned and efficient. I headed theFunnels department at LDX and managed end-to-end builds across Checkout Champ, Funnelish, Shopify, GA4, tracking, CRO, and launch coordination with media buying. Working closely with builders, designers, developers, and strategists, I delivered funnels where AOV increased by more than 100% and CVR rose from 1.2% to 2% up to the 8–10% range. These improvements came from structured CRO, better UX, cleaner offer architecture, and tight collaboration with media teams. I focus on identifying bottlenecks, standardizing build processes, and making sure creative, technical, and media teams move in the same direction. The goal is always the same: ship funnels that convert, scale predictably, and give teams a clear framework for growth.…I lead funnel development, conversion optimization, and cross-functional execution for e-commerce brands that rely on fast iteration, clear processes, and measurable performance. My background blends funnel strategy, project management, service delivery, and process improvement, which helps me build systems that lift revenue while keeping teams aligned and efficient. I headed theFunnels department at LDX and managed end-to-end builds across Checkout Champ, Funnelish, Shopify, GA4, tracking, CRO, and launch coordination with media buying. Working closely with builders, designers, developers, and strategists, I delivered funnels where AOV increased by more than 100% and CVR rose from 1.2% to 2% up to the 8–10% range. These improvements came from structured CRO, better UX, cleaner offer architecture, and tight collaboration with media teams. I focus on identifying bottlenecks, standardizing build processes, and making sure creative, technical, and media teams move in the same direction. The goal is always the same: ship funnels that convert, scale predictably, and give teams a clear framework for growth.WWWW…