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Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle. I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.…Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle. I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.

Isabel Lopez

Brand Strategist, Marketing Strategist, Content Creator, +3

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Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle. I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.…Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle. I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.

Available to hire

Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle.

I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Retail & E-commerce Marketing Coordinator at Evercart

November 5, 2025 - Present

Coordiné y ejecuté estrategias de marketing integradas entre e-commerce y tienda física de forma omnicanal. Gestioné campañas online y offline, optimizando KPIs y ROI. Colaboré con equipos multidisciplinarios para alinear objetivos comerciales y de marketing en remoto.

Social Media Manager at TMendoza

February 5, 2022 - August 5, 2025

Designed and implemented digital marketing strategies and media planning for clients across different sectors, combining social media, SEO/SEM, and digital advertising. Managed and created content for social media, optimizing profiles and applying growth and engagement strategies. Planned and executed Meta Ads, Google Ads, and YouTube Ads campaigns, with continuous monitoring and optimization of results. Conducted market analysis, KPI monitoring, and brand and e-commerce management to improve each client's digital positioning.

Sales & Marketing Coordinator at Cesbol

April 4, 2020 - January 4, 2025

Designed and implemented growth strategies, brand positioning, and market development, coordinating a sales team of 12 people and overseeing customer service. Supervised 3 physical stores and 1 online store, ensuring a consistent customer experience across all channels. Created and managed online and offline advertising campaigns, optimizing KPIs and ROI. Managed e-commerce channels, aligning marketing and sales to drive the company's business results.

Brand Manager at Bela

April 4, 2019 - November 4, 2024

Developed brand strategy and identity, researching market trends to guide marketing decisions. Managed and optimized online digital marketing campaigns, overseeing the brand's digital presence and analyzing results to improve performance. Coordinated inventory management and sales closing, connecting brand strategy with business results.

Sales Executive at Tigo Bolivia

July 2, 2018 - October 2, 2019

Managed B2B and B2C sales, cold outreach for new client acquisition, and after-sales support, contributing to the growth of the client portfolio.