Isabel Lopez

Available to hire

Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results.

About

Hello! I am a digital marketing professional with a passion for crafting compelling brand stories and driving measurable results. With over 7 years of experience across sales and both digital and traditional marketing, I enjoy turning data into actionable insights and leading projects that move the needle.

I thrive in collaborative environments and love building campaigns from concept to completion, using content creation to engage audiences and grow brands. In my spare time, I stay curious about new tools and techniques to improve ROI and brand presence across channels.

  • 8 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Other

Work experience· 5 roles

Retail & E-commerce Marketing Coordinator · EvercartNov 2025 – Present · 1 yr 1 mo

Coordiné y ejecuté estrategias de marketing integradas entre e-commerce y tienda física de forma omnicanal. Gestioné campañas online y offline, optimizando KPIs y ROI. Colaboré con equipos multidisciplinarios para alinear objetivos comerciales y de marketing en remoto.

Social Media Manager · TMendozaFeb 2022 – Aug 2025 · 3 yrs 7 mos

Designed and implemented digital marketing strategies and media planning for clients across different sectors, combining social media, SEO/SEM, and digital advertising. Managed and created content for social media, optimizing profiles and applying growth and engagement strategies. Planned and executed Meta Ads, Google Ads, and YouTube Ads campaigns, with continuous monitoring and optimization of results. Conducted market analysis, KPI monitoring, and brand and e-commerce management to improve each client's digital positioning.

Sales & Marketing Coordinator · CesbolApr 2020 – Jan 2025 · 4 yrs 10 mos

Designed and implemented growth strategies, brand positioning, and market development, coordinating a sales team of 12 people and overseeing customer service. Supervised 3 physical stores and 1 online store, ensuring a consistent customer experience across all channels. Created and managed online and offline advertising campaigns, optimizing KPIs and ROI. Managed e-commerce channels, aligning marketing and sales to drive the company's business results.

Brand Manager · BelaApr 2019 – Nov 2024 · 5 yrs 8 mos
Sales Executive · Tigo BoliviaJul 2018 – Oct 2019 · 1 yr 4 mos

Education

Máster en Marketing Digital y Análisis de Datos · Universidad Internacional de Valencia2025 – 2026
Licenciatura en Ingeniería Comercial · Universidad Privada del Valle2011 – 2016

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