Leko Jakeli

Conducting comparative analysis of European football club management structures and commercial strategies; developing concept pilots for digital sports content, experimenting with new media formats and storytelling techniques; providing independent consulting services to football clubs on strategic planning, organizational structure, communications, and commercial development; researching emerging trends in sports marketing and fan engagement to identify gaps in the local market.

Strategic oversight and implementation of the club's strategic plans; managed sponsorships, partnerships, and merchandise deals to support club sustainability; directed external communications to enhance brand visibility and fan connections; collaborated with the sporting director on high-level player contracts and transfer negotiations.

Develop and implement the club's long-term and short-term strategic plans. Seek and manage sponsorships, partnerships, and other revenue-generating opportunities. Manage day-to-day operations of the club, ensuring efficiency and adherence to established policies and procedures. Work with the sporting director or manager in negotiating player contracts and transfers. Explore and negotiate commercial partnerships, sponsorships, and merchandise deals. Manage the club's communication strategy.