Available to hire
Hi, I’m Leko Jakeli. I’m a dynamic sports executive and content strategist with a track record of leading football club operations at the executive level and driving strategic communications. I blend broad media experience as an author, speaker, presenter, and content creator with a knack for turning analytics into engaging stories across multimedia formats.
I’m a versatile media professional who thrives on bridging analytics with audience engagement through innovative multimedia content and storytelling. I enjoy building strategic partnerships, guiding teams, and developing new media formats to connect fans with the game they love.
Experience Level
Language
Work Experience
Chief Executive Officer at FC Gagra
January 1, 2023 - July 1, 2023Develop and implement the club's long-term and short-term strategic plans. Seek and manage sponsorships, partnerships, and other revenue-generating opportunities. Manage day-to-day operations of the club, ensuring efficiency and adherence to established policies and procedures. Work with the sporting director or manager in negotiating player contracts and transfers. Explore and negotiate commercial partnerships, sponsorships, and merchandise deals. Manage the club's communication strategy.
Content Creator at Setanta Sports
March 1, 2022 - March 1, 2023Develop creative content (articles, videos, graphics, social media posts, etc.) covering current sports news, athlete interviews, game recaps, and special features. Stay up-to-date with sports trends, breaking news, and audience interests to develop timely and relevant content. Work closely with the editorial and marketing teams to develop a content strategy that aligns with the brand’s goals and audience preferences. Work with other team members including graphic designers, photographers, video editors, and writers to ensure a seamless flow of content creation.
Deputy Team Lead at Setanta Sports
March 1, 2021 - March 1, 2022Assist the Team Lead in providing direction, guidance, and motivation to team members. Act as a point of contact for team members in the absence of the Team Lead. Help allocate tasks and responsibilities among team members based on their skills and expertise. Monitor the progress of tasks and projects to ensure they align with team goals and deadlines.
Journalist & Analyst at adjarasport.com
March 1, 2019 - March 1, 2021Being an author and presenter of the TV show. Provide insightful analysis. Analyze and comment on key moments. Develop in-depth feature articles on various football-related topic.
Researcher and Project Development Manager at National Statistics Office of Georgia - Geostat
February 1, 2018 - May 1, 2018Conducting research, managing projects, and overseeing the development of statistical initiatives to provide accurate and relevant data for government, policymakers, businesses, and the public.
Co Manager at Boombully Hotel
October 1, 2013 - February 1, 2015Participate in the overall management and strategic planning for the hotel. Ensure a high standard of customer service is maintained to enhance guest satisfaction. Foster a positive work environment and provide leadership to the team. Build and maintain relationships with local businesses, tourism boards, and other stakeholders. Explore partnership opportunities to enhance the hostel's visibility and services.
Independent Researcher & Strategist at Independent Researcher & Strategist
August 1, 2023 - PresentConducting comparative analysis of European football club management structures and commercial strategies; developing concept pilots for digital sports content, experimenting with new media formats and storytelling techniques; providing independent consulting services to football clubs on strategic planning, organizational structure, communications, and commercial development; researching emerging trends in sports marketing and fan engagement to identify gaps in the local market.
Chief Executive Officer at FC Gagra, Tbilisi
January 1, 2023 - July 31, 2023Strategic oversight and implementation of the club's strategic plans; managed sponsorships, partnerships, and merchandise deals to support club sustainability; directed external communications to enhance brand visibility and fan connections; collaborated with the sporting director on high-level player contracts and transfer negotiations.
Content Creator at Setanta Sports, Tbilisi
March 1, 2022 - March 31, 2023Produced high-engagement articles, videos, and graphics covering breaking news, athlete interviews, and game recaps; designed and executed content strategies aligned with brand goals; collaborated with editorial and marketing teams to ensure a seamless flow of content creation.
Deputy Team Lead at Setanta Sports, Tbilisi
March 1, 2021 - March 31, 2022Editorial leadership, guiding and motivating editorial staff; managed workflow by allocating tasks based on skills and expertise; acted as the primary point of contact and operational lead during management absences, liaising with international stakeholders such as Bundesliga representatives.
Journalist & Analyst at adjarasport.com, Tbilisi
March 1, 2019 - March 31, 2021TV presenting & analysis; authored in-depth feature articles and narrative-driven content on football topics; delivered tactical analysis and commentary on key moments in football.
Researcher & Project Development Manager at National Statistics Office of Georgia, Tbilisi
February 1, 2018 - May 31, 2018Managed statistical research projects to provide accurate data for government policymakers and business stakeholders.
Co-Manager at Boombully Hotel, Tbilisi
October 1, 2013 - February 28, 2015Directed overall strategic planning and daily management, ensuring high standards of guest satisfaction and operational efficiency.
Education
Bachelor's degree, Sociology and Media Studies at Grigol Robakidzis Sakhelobis Universiteti 'Alma Mater'
January 1, 2012 - January 1, 2016Bachelor’s Degree in Sociology and Media Studies at Grigol Robakidze University, Tbilisi
September 1, 2012 - June 1, 2016Qualifications
Georgian Youth for European citizenship
January 11, 2030 - January 20, 2026The Social Media Management, Advertising and Analytics Course
January 11, 2030 - January 20, 2026Student Conference - 'Human and an Environment' Alternative Energy Sources
January 11, 2030 - January 20, 2026Experience on future social issues of the world – AI
January 11, 2030 - February 17, 2026The Social Media Management, Advertising and Analytics Course – USAID REAP
January 11, 2030 - February 17, 2026Alternative Energy Sources – The 75th International Students Conference
January 11, 2030 - February 17, 2026Student Conference: "Human and an Environment" – Society of Geographers
January 11, 2030 - February 17, 2026Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet
Experience Level
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