I'm a growth-focused conversion optimization professional with over 5 years of experience. I've dedicated my career to driving measurable impacts in the SaaS landscape through rigorous experimentation and performance marketing. I thrive on identifying friction points in user funnels and crafting innovative A/B tests that deliver transformative results. My passion lies in blending creative strategies with data-driven insights to optimize web funnels and enhance revenue streams. With a collaborative spirit, I work closely with cross-functional teams to execute growth experiments swiftly while ensuring a strong focus on clear communication and analysis of outcomes.…

Pauline Shirley Patrick

I'm a growth-focused conversion optimization professional with over 5 years of experience. I've dedicated my career to driving measurable impacts in the SaaS landscape through rigorous experimentation and performance marketing. I thrive on identifying friction points in user funnels and crafting innovative A/B tests that deliver transformative results. My passion lies in blending creative strategies with data-driven insights to optimize web funnels and enhance revenue streams. With a collaborative spirit, I work closely with cross-functional teams to execute growth experiments swiftly while ensuring a strong focus on clear communication and analysis of outcomes.…

Available to hire

I’m a growth-focused conversion optimization professional with over 5 years of experience. I’ve dedicated my career to driving measurable impacts in the SaaS landscape through rigorous experimentation and performance marketing. I thrive on identifying friction points in user funnels and crafting innovative A/B tests that deliver transformative results.

My passion lies in blending creative strategies with data-driven insights to optimize web funnels and enhance revenue streams. With a collaborative spirit, I work closely with cross-functional teams to execute growth experiments swiftly while ensuring a strong focus on clear communication and analysis of outcomes.

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Language

English
Fluent

Work Experience

Manager – CRO & Growth Marketing at SaaS Labs Inc
January 1, 2022 - January 1, 2025
Led over 150 structured A/B and multivariate experiments across various marketing channels, achieving substantial increases in conversion rates. Collaborated with multidisciplinary teams to enhance the user experience and optimize landing pages for paid traffic, significantly driving trial sign-ups and revenue.
Marketing UX Research & Optimization at Kissflow
January 1, 2016 - January 1, 2022
Pioneered CRO-focused UX improvements that led to notable increases in conversion rates through rigorous testing cycles. Worked closely with SEO and content teams to improve lead quality, driving efficiency in marketing funnels while advocating for a data-driven experimentation culture.
Creative Designer at Ad2pro Media Solutions (2adpro)
January 1, 2014 - January 1, 2016
Developed conversion-focused visual designs and brand messaging foundations that played a crucial role in iterative optimization processes for landing pages and ad creatives.

Education

BCA at Stella Maris College
January 1, 2011 - January 1, 2014

Qualifications

Trailblazer Award
January 1, 2024 - January 20, 2026
Marketer Innovator Award
January 1, 2022 - January 20, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment