Available to hire
I’m an experienced, creative and strategic editor and content creator with 16 years of experience across luxury fashion, lifestyle, beauty, wellbeing and home sectors in print and digital media. I’ve delivered editorial content, copywriting, digital strategy, digital marketing, SEO and social media campaigns for brands including Future plc, Independent, Tom’s Guide, Harper’s Bazaar, House of Fraser, Archant, Cosmopolitan and InStyle, and I’ve led teams, commissioning, and cross‑functional collaboration with stakeholders to optimise content and metadata for engagement. I’m a first‑class honours BA graduate with six years of experience as a content creator for YouTube, plus paid partnerships with Aura, Ana Luisa, Keen, Watkins Books and more, with a strong track record in storytelling across platforms and data‑driven campaign delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Freelance Writer (IndyBest) at Independent
November 1, 2025 - PresentWrote and edited features for IndyBest, produced product roundups, conducted thorough research, and delivered SEO-friendly copy while collaborating with editors and brand partners to drive engagement.
Freelance Writer & Contributor at Future plc (Tom’s Guide)
February 1, 2025 - June 1, 2025Wrote and optimised SEO-driven features, reviews and buying guides; monitored analytics against KPIs; created Black Friday/Cyber Monday strategy; commissioned UK/US writers and collaborated with stakeholders; built social media strategy from scratch across platforms.
Homes Editor at Future plc (Top Ten Reviews)
October 1, 2024 - March 1, 2025Wrote and optimised SEO-driven features, reviews and buying guides; monitored analytics and traffic; created and led Black Friday/Cyber Monday strategy; commissioned UK/US writers; built social media strategy across platforms.
Content and Social Media Executive at LM Media
May 1, 2024 - October 1, 2024Created and managed copy and content for Frangipani, Cabbages & Roses and William Hunt across Web, Social Media, CRM, Merchandising and Ads; delivered social campaigns increasing sales and engagement; designed email flows and newsletters and monitored analytics to inform content strategy.
Social Media Editor (Remote) at Elevated Media
June 1, 2021 - April 1, 2024Led content and social strategy, growing audience significantly; created copy, visual content and engagement campaigns; monitored analytics to inform content and social media strategies.
Features Writer at Archant (Newsquest)
May 1, 2016 - May 1, 2021Wrote lifestyle, fashion, beauty features, interviews, recipes, reviews and more for 19 regional lifestyle magazines; including Devon Life; subedited Somerset Life; mentored junior staff.
Online Marketing & Editorial Lead at David Shuttle Ltd.
May 1, 2014 - October 1, 2014Boosted sales with email campaigns; monitored analytics and KPIs; managed affiliate program; created web/social/email copy and graphics.
Online Content/ Acting Writer and Editor at House of Fraser
November 1, 2011 - May 1, 2014Project managed and led teams in the delivery of the content strategy; led digital content production and app development; monitored analytics and KPIs; wrote/edited web, email and social copy for Beauty and Kids; managed team workflow and stakeholder communications.
Freelance Digital Writer at Hearst
January 1, 2011 - September 1, 2011Produced daily features for Cosmopolitan, Harper’s Bazaar, allaboutyou.com, Good Housekeeping and Men’s Health.
Digital Fashion Writer at Harper’s Bazaar (Hearst)
September 1, 2010 - November 1, 2011Produced daily features across fashion, beauty and lifestyle; oversaw CMS migration and created multimedia content.
Internships at Hearst / News International / IPC (Time Inc.) / Hachette Filipacchi
January 1, 2008 - January 1, 2010Internships across magazines during 2008–2010.
Freelance Writer & Contributor (Tom’s Guide) at Future plc
February 1, 2025 - June 1, 2025Wrote and optimised SEO-driven features, reviews and buying guides; monitored analytics and traffic against KPIs; commissioned UK/US writers; built social media strategy from scratch.
Homes Editor (Top Ten Reviews) at Future plc
October 1, 2024 - March 1, 2025Wrote and optimised SEO-driven features, reviews and buying guides; monitored analytics and traffic against KPIs; created Black Friday/Cyber Monday strategy; commissioned writers; built social media strategy.
Freelance Writer at IndyBest (Independent)
November 1, 2025 - PresentWrote and optimised SEO-driven features; monitored analytics against KPIs; devised Black Friday/Cyber Monday strategy; commissioned UK/US writers and collaborated with stakeholders.
Freelance Writer & Contributor at Tom’s Guide (Future plc)
February 1, 2025 - June 1, 2025Wrote and optimised features and buying guides; coordinated with stakeholders; contributed to editorial strategy for Tom’s Guide content.
Homes Editor at Top Ten Reviews (Future plc)
October 1, 2024 - March 1, 2025Wrote and optimised SEO-driven features, reviews and buying guides; monitored analytics and traffic; commissioned UK/US writers.
Online Content / Acting Writer and Editor at House of Fraser
November 1, 2011 - May 1, 2014Project managed and led teams in the delivery of content strategy; led digital content production and app development; monitored analytics and KPIs; wrote and edited web, email and social copy for Beauty and Kids; managed team workflow and stakeholder communications.
Intern at Hearst / News International / IPC (Time Inc.) / Hachette Filipacchi
January 1, 2008 - December 31, 2010Early-career internships across multiple titles, contributing to fashion, beauty, and lifestyle editorial work.
Freelance Writer & Contributor at Future plc – Tom's Guide
February 1, 2025 - June 1, 2025Wrote and contributed SEO-driven features and reviews; collaborated with UK/US writers and stakeholders; supported editorial strategy.
Content & Social Media Executive at LM Media
May 1, 2024 - October 1, 2024Created and managed copy and content for Frangipani, Cabbages & Roses and William Hunt (Web, Social Media, CRM, Merchandising, Ads); delivered social campaigns increasing sales and engagement; designed email flows and newsletters; monitored analytics to inform strategies.
Social Media Editor at Elevated Media
June 1, 2021 - April 1, 2024Led content and social strategy, growing audience significantly; created copy, visual content and engagement campaigns; monitored analytics to inform strategies.
Freelance Writer & Contributor at Tom's Guide (Future plc)
February 1, 2025 - June 1, 2025Wrote and edited SEO-driven features, reviews and buying guides; coordinated with UK/US contributors and stakeholders; analysed performance metrics to optimise content strategy and engagement.
Education
BA (Hons) Drama & Theatre Studies at Royal Holloway, University of London
January 11, 2030 - January 1, 2008A-Levels at Tring Park Arts Ed
January 11, 2030 - January 20, 2026GCSEs at Queensbury Upper School
January 11, 2030 - January 20, 2026BA (Hons) Drama & Theatre Studies at Royal Holloway, University of London
January 11, 2030 - January 1, 2008A-Levels at Tring Park Arts Ed
January 11, 2030 - January 20, 2026GCSEs at Queensbury Upper School
January 11, 2030 - January 20, 2026BA (Hons) Drama & Theatre Studies at Royal Holloway, University of London
January 11, 2030 - January 1, 2008A-Levels at Tring Park Arts Ed
January 11, 2030 - January 20, 2026GCSEs at Queensbury Upper School
January 11, 2030 - January 20, 2026BA (Hons) Drama & Theatre Studies at Royal Holloway, University of London
January 11, 2030 - January 1, 2008A-Levels at Tring Park Arts Ed
January 11, 2030 - January 20, 2026GCSEs at Queensbury Upper School
January 11, 2030 - January 20, 2026BA (Hons) Drama & Theatre Studies at Royal Holloway, University of London
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Other, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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