Chandni Maske

Sr. Associate – Web Marketing at The Insights Partner

Optimized website content for search engines, conducted keyword research, and implemented on-page and off-page SEO strategies. Prioritized keywords based on potential impact, adjusted strategy with evolving data, analyzed competitor keywords, identified gaps, and developed/Execute d email marketing campaigns. Managed email lists and segmentation, monitored email performance metrics, and used analytics to deliver actionable insights. Collaborated with writers for content and landing page optimization, built layered audience structures, and created/managed remarketing funnels across web and social to improve CTR and ROI. Monitored key metrics (CPC, CTR, CPL, CPA, ROAS, conversion rate) and supported management with reporting and strategic direction.

SEO Executive at IT Technology Series

Identified relevant, high-volume, low-competition keywords; understood user search intent and mapped keywords to pages. Optimized meta titles, descriptions, headers, and URLs; improved content quality and internal linking; ensured proper use of alt-tags for images. Conducted site audits to check crawlability, indexing, site speed, and mobile-friendliness; fixed technical issues (broken links, redirects, sitemap errors, duplicate content). Built SEO-friendly content aligned with search intent, updated old content to improve rankings, and collaborated with writers for relevance. Built high-quality backlinks via outreach and partnerships; managed citations, guest posts, and directory submissions; monitored toxic links and domain authority.

SEO Executive at Somya Builder Studios

Handled Google Ads checks, executed responsive web design and SEO initiatives. Updated and upgraded websites, managed marketing content and design campaigns, and aligned SEO efforts with broader marketing goals. Built and maintained client relationships, supported lead generation activities, and contributed to campaign optimization and reporting.