I’m a digital communications professional with over 10 years of experience driving international SEO and cross-functional initiatives across startups and large corporations. I lead global SEO strategies, build and mentor teams, and align activities across departments to deliver measurable growth. In my first year I established KPIs and a north-star metric—clicks—that grew by over 20%. I value agile environments, continuous learning, and ethical digital marketing. I’m known for fostering strong team collaboration, investing in training, and advocating for digital marketing excellence. I believe the human factor and solid ethics are the foundation for growth and lasting success.

Daniele Barbarossa

I’m a digital communications professional with over 10 years of experience driving international SEO and cross-functional initiatives across startups and large corporations. I lead global SEO strategies, build and mentor teams, and align activities across departments to deliver measurable growth. In my first year I established KPIs and a north-star metric—clicks—that grew by over 20%. I value agile environments, continuous learning, and ethical digital marketing. I’m known for fostering strong team collaboration, investing in training, and advocating for digital marketing excellence. I believe the human factor and solid ethics are the foundation for growth and lasting success.

Available to hire

I’m a digital communications professional with over 10 years of experience driving international SEO and cross-functional initiatives across startups and large corporations. I lead global SEO strategies, build and mentor teams, and align activities across departments to deliver measurable growth. In my first year I established KPIs and a north-star metric—clicks—that grew by over 20%. I value agile environments, continuous learning, and ethical digital marketing.

I’m known for fostering strong team collaboration, investing in training, and advocating for digital marketing excellence. I believe the human factor and solid ethics are the foundation for growth and lasting success.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
German
Advanced

Work Experience

SEO Expert at IDM Südtirol
February 1, 2024 - Present
Lead the global SEO strategy for IDM Südtirol, coordinate a cross-functional digital team, and mentor colleagues across departments. In the first year I defined KPIs to measure success, implemented a north-star metric focused on clicks that grew by over 20%, and aligned SEO/SEM efforts with external agencies while managing the digital team's budget.
SEO Manager at Zalando SE
August 1, 2021 - October 1, 2023
Managed organic growth for the Italian and Spanish Zalando domains. Localized SEO strategies, led keyword research, content optimization, and off-page initiatives. Mentored teammates, established weekly and monthly KPIs, and collaborated with cross-functional teams to drive sustained traffic and conversions.
Country Manager ITALY at Daparto GmbH
May 1, 2019 - September 1, 2020
Led the Italian market launch, defined go-to-market plans, and secured partners for parts wholesalers. Directed marketing strategy (SEO, content, PR), developed link-building initiatives, managed international blogs (WordPress), and handled CRM responsibilities (B2C/B2B). Set weekly and monthly KPIs.
Content & PR Manager ITALY at Happycar GmbH
September 1, 2017 - March 1, 2019
Developed content and PR for the Italian market, produced SEO-optimized content, edited press releases, and managed social media. Planned cross-media campaigns and supervised a team of customer care associates.
Content Manager at GeschenkIdee GmbH
August 1, 2016 - August 1, 2017
Led SEO optimizations for landing pages, executed influencer outreach, and performed SEO health checks. Oversaw social media, coordinated freelance writers, and directed video content with influencers.
Copywriter at Movinga GmbH
February 1, 2016 - June 1, 2016
Created SEO-optimized content for the Italian market, tracked KPI performance, and produced landing pages and marketing materials.
Freelance Content Editor at AndroidPIT GmbH
July 1, 2015 - February 1, 2016
Created and edited digital content for AndroidPIT, contributing to blog articles and other content initiatives.

Education

Bachelor degree at Università degli Studi di Bergamo
October 1, 2009 - March 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Education