The Collective

The Collective was started in New Zealand by
two entrepreneurial chefs whose quest was
to create an extraordinary yoghurt with an
unbeatable taste. Within 10 months they had
become the best-selling gourmet yoghurt in
New Zealand and had begun to launch the
brand across Europe. The promotion I was
involved in required large format displays
for both print and digital to be advertised
throughout the London underground #branding #ooh #largeformat