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I'm Gloria Patruno, a media manager with 14+ years of experience leading integrated campaigns for global brands (Samsung, Lavazza, Barilla). I excel in media strategy and planning, KPI and ROI analysis, cross-functional collaboration, stakeholder management, and delivering measurable results across digital channels. Currently I coordinate cross-functional teams across creative, media, and analytics for integrated execution; I’ve driven digital marketing initiatives for SMBs, and I refine strategies through data analysis to improve ROI and customer experience.…I'm Gloria Patruno, a media manager with 14+ years of experience leading integrated campaigns for global brands (Samsung, Lavazza, Barilla). I excel in media strategy and planning, KPI and ROI analysis, cross-functional collaboration, stakeholder management, and delivering measurable results across digital channels. Currently I coordinate cross-functional teams across creative, media, and analytics for integrated execution; I’ve driven digital marketing initiatives for SMBs, and I refine strategies through data analysis to improve ROI and customer experience.

Gloria Patruno

Content Producer, Content Creator, Brand Strategist, +5

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I'm Gloria Patruno, a media manager with 14+ years of experience leading integrated campaigns for global brands (Samsung, Lavazza, Barilla). I excel in media strategy and planning, KPI and ROI analysis, cross-functional collaboration, stakeholder management, and delivering measurable results across digital channels. Currently I coordinate cross-functional teams across creative, media, and analytics for integrated execution; I’ve driven digital marketing initiatives for SMBs, and I refine strategies through data analysis to improve ROI and customer experience.…I'm Gloria Patruno, a media manager with 14+ years of experience leading integrated campaigns for global brands (Samsung, Lavazza, Barilla). I excel in media strategy and planning, KPI and ROI analysis, cross-functional collaboration, stakeholder management, and delivering measurable results across digital channels. Currently I coordinate cross-functional teams across creative, media, and analytics for integrated execution; I’ve driven digital marketing initiatives for SMBs, and I refine strategies through data analysis to improve ROI and customer experience.

Available to hire

I’m Gloria Patruno, a media manager with 14+ years of experience leading integrated campaigns for global brands (Samsung, Lavazza, Barilla). I excel in media strategy and planning, KPI and ROI analysis, cross-functional collaboration, stakeholder management, and delivering measurable results across digital channels.

Currently I coordinate cross-functional teams across creative, media, and analytics for integrated execution; I’ve driven digital marketing initiatives for SMBs, and I refine strategies through data analysis to improve ROI and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Fluent

Work Experience

Media Manager at Active International

June 1, 2025 - December 1, 2025

Led media strategy and execution for global campaigns, coordinating cross-functional teams and optimizing ROI across channels.

Freelance Digital Marketing Consultant

October 1, 2024 - Present

Provided digital marketing consulting for SMBs, improving online visibility and KPIs. Planned multi-platform campaigns aligned with HQ strategy and led cross-functional execution.

Digital Media Supervisor at Samsung Group, Cheil Italia

October 1, 2022 - September 1, 2024

Led media strategy across clients from diverse industries, delivering barter campaigns and innovative media solutions. Planned multi-platform campaigns for product launches; coordinated cross-functional teams for integrated execution. Refined strategy via data analysis to improve ROI and customer experience.

Global Media Coordinator at Wavemaker

January 1, 2017 - December 31, 2021

Executed EMEA campaigns for Lavazza across EMEA, APAC and Americas; managed budgets and performance to maximize ROI. Conducted market analysis and supported cross-region collaboration.

Global Media Coordinator at Omnicom Media Group

January 1, 2014 - December 31, 2016

Coordinated media activities for Barilla across EMEA, APAC, and Americas; aligned with central guidelines; developed and maintained relationships with partners, agencies, and vendors to support marketing initiatives.

Freelance Digital Marketing Consultant at Freelance

October 1, 2024 - Present

Provided digital marketing consulting for SMBs, improving online visibility, KPIs, and campaign effectiveness. Planned multi-platform campaigns aligned with client strategies and supported integrated execution across creative, media, and analytics.

Global Media Coordinator at Wavemaker Global

January 1, 2017 - December 31, 2021

Executed EMEA campaigns for Lavazza across regions, ensuring alignment with HQ and local markets. Managed budgets and ROI, conducted market and competitor analysis for actionable insights.

Media Activities Coordinator at Omnicom Media Group

January 1, 2014 - December 31, 2016

Coordinated media activities for Barilla across EMEA, APAC, and Americas; built relationships with partners and agencies; supported marketing initiatives and ensured alignment with central guidelines.