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I’m Ntombikayise Lina Mlangeni, a South African digital content professional with a journalism background. I blend storytelling with data-driven marketing to create engaging content across video, audio, and written formats for brands and media outlets. I’ve led content strategies, produced podcasts and videos, and driven paid campaigns, all while collaborating with analytics teams to turn insights into compelling campaigns. Over the years I’ve managed digital content production, social media strategy, copywriting, and SEO, delivering results for daily news brands and clients. I thrive on collaborative environments, transforming complex briefs into clear, engaging content and measurable outcomes, from concept to publication.…I’m Ntombikayise Lina Mlangeni, a South African digital content professional with a journalism background. I blend storytelling with data-driven marketing to create engaging content across video, audio, and written formats for brands and media outlets. I’ve led content strategies, produced podcasts and videos, and driven paid campaigns, all while collaborating with analytics teams to turn insights into compelling campaigns. Over the years I’ve managed digital content production, social media strategy, copywriting, and SEO, delivering results for daily news brands and clients. I thrive on collaborative environments, transforming complex briefs into clear, engaging content and measurable outcomes, from concept to publication.

Ntombikayise Lina Mlangeni

Content Producer, Digital Marketer, Social Media Manager, +5

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I’m Ntombikayise Lina Mlangeni, a South African digital content professional with a journalism background. I blend storytelling with data-driven marketing to create engaging content across video, audio, and written formats for brands and media outlets. I’ve led content strategies, produced podcasts and videos, and driven paid campaigns, all while collaborating with analytics teams to turn insights into compelling campaigns. Over the years I’ve managed digital content production, social media strategy, copywriting, and SEO, delivering results for daily news brands and clients. I thrive on collaborative environments, transforming complex briefs into clear, engaging content and measurable outcomes, from concept to publication.…I’m Ntombikayise Lina Mlangeni, a South African digital content professional with a journalism background. I blend storytelling with data-driven marketing to create engaging content across video, audio, and written formats for brands and media outlets. I’ve led content strategies, produced podcasts and videos, and driven paid campaigns, all while collaborating with analytics teams to turn insights into compelling campaigns. Over the years I’ve managed digital content production, social media strategy, copywriting, and SEO, delivering results for daily news brands and clients. I thrive on collaborative environments, transforming complex briefs into clear, engaging content and measurable outcomes, from concept to publication.

Available to hire

I’m Ntombikayise Lina Mlangeni, a South African digital content professional with a journalism background. I blend storytelling with data-driven marketing to create engaging content across video, audio, and written formats for brands and media outlets. I’ve led content strategies, produced podcasts and videos, and driven paid campaigns, all while collaborating with analytics teams to turn insights into compelling campaigns.

Over the years I’ve managed digital content production, social media strategy, copywriting, and SEO, delivering results for daily news brands and clients. I thrive on collaborative environments, transforming complex briefs into clear, engaging content and measurable outcomes, from concept to publication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Afrikaans

Advanced

Xhosa

Advanced

Work Experience

Marketing Lecturer at AAA School of Advertising

March 1, 2024 - June 1, 2024

Delivered lectures and provided academic support to undergraduate marketing students; contributed to curriculum development; ensured alignment with industry trends; fostered a positive, engaging learning environment; assessed student performance and provided constructive feedback.

Part-time Lecturer at Cape Peninsula University of Technology

January 1, 2020 - December 31, 2022

Taught Interactive Journalism module (Fourth year); developed curriculum; conducted student consultations; marked assignments and provided detailed feedback; maintained records of student progress.

Digital Coordinator at SPUR Corporation

March 1, 2021 - May 1, 2021

Liaised with stakeholders and managed digital asset design and communications; briefed and coordinated campaigns; collaborated with outsourced agencies; produced bespoke digital assets; published social media content; wrote and edited website content and social posts.

Freelance Digital Marketing Specialist at The Friday Street Club & Guerilla.Africa

January 1, 2020 - January 1, 2021

Planned social media content calendars; copywriting and editing of digital content; managed paid social campaigns; compiled monthly digital reports; served clients including Rémy Martin, Cointreau, St Rémy, DStv.

Career Break at Rhodes University (Master's Degree)

September 1, 2019 - December 31, 2019

Career break for master's dissertation research and writing.

Content Coordinator at PresLes

September 1, 2018 - September 1, 2019

Developed a content strategy aligned with marketing targets; collaborated with sales, marketing and design teams; created and published engaging digital content; copywritten and edited content; managed distribution and engagement; developed SEO/SEM and ad campaigns; produced regular analytics reports.

Social Media Manager (ClicksSA) at The Publishing Partnership

May 1, 2018 - August 31, 2018

Managed online presence; prepared client pitches; led social media strategy including ad spend; achieved KPIs; managed a team of three community managers and designers; conceptualised campaigns (SEM); wrote copy and quality-checked social content; managed digital paid campaigns.

Brand Ambassador at Capitec

January 1, 2019 - December 31, 2019

Top 10 regional finalist on Capitec's Next Brand Ambassador reality show; produced and directed a Cape Town regional finalist TV promo aired on SABC 3.

Digital Content Producer at TimesLIVE & The Sunday Times

December 1, 2016 - April 1, 2018

Updated the news site regularly; managed social media platforms; aggregated trending stories; produced daily newsletters; ensured accurate copy; contributed to online engagement and growth.

Digital Multimedia Content Creator / Digital Campaign Manager at Daily Sun (Media24)

May 1, 2014 - November 1, 2016

Ensured site updates; produced online content for multiple platforms; coordinated video content; managed live show planning; sourced freelancers; planned and executed digital campaigns.

Digital Content Producer / Video Presenter at News24 (Media24)

October 1, 2013 - April 1, 2014

Created fresh video content for multiple platforms; hosted and produced online segments; planned and executed video content for online campaigns; coordinated production teams.

Radio Programming Intern at Jacaranda FM

January 1, 2013 - September 30, 2013

Assisted with programming and show preparation; supported production tasks and scripting for radio segments; contributed to live broadcasts.

Trainee Producer at Studio Zoo

January 1, 2012 - June 30, 2012

Gained early experience in directing, producer tasks, and concept development for on-air promos; collaborated with editors and graphic designers; participated in post-production.

Senior Social Media Manager at Oliver Agency

August 1, 2024 - March 1, 2025

Digital and social media management; development of social and paid media strategies; client engagements; ability to spot opportunities and develop content to drive business outcomes; strong communication under pressure; monitor trends and culture.

Digital Editor at Media24

April 1, 2025 - July 1, 2025

Developing a content strategy with objectives and focus areas based on BI insights; create social content aligned with client objectives; oversee end-to-end production and editing workflows; ensure timely delivery of content across platforms.

Founder and Managing Director at Growth Digital Media

January 1, 2021 - Present

Founder and managing director of Growth Digital Media, providing digital and social media marketing, content strategy, copywriting, paid media management, and client relations for a portfolio including Roco Mamas, Whitfields, PEP Africa, San Beer Day, Pik Urnqa and Grown Brilliance. Develops content strategies, creates social media content aligned with client objectives, oversees end-to-end production, and handles podcast initiatives with the BI-enabled Business Intelligence Team. Oversees production of all podcasts and coordinates editing with the team. Proactively identifies opportunities to create content and drive client success, maintains strong client relationships, and manages paid media budgets and analysis.

Digital Marketing Specialist (Freelancer) at The Friday Street Club & Guerilla.Africa

January 1, 2020 - January 1, 2021

Planned social media content calendars; copywriting and copy editing of digital content; managed paid campaigns (Facebook, Twitter, Instagram & Google Ads); social media community management; compiled monthly digital reports for clients including Rémy Martin, Cointreau, St Rémy, and DStv.

Social Media Manager at The Publishing Partnership (ClicksSA)

May 1, 2018 - August 1, 2018

Managed the company’s online presence; prepared pitch presentations for prospective clients; owned and drove client social media strategy including social media spend; achieved KPIs across platforms; led a team of three community managers and designers; conceived and executed digital campaigns (SEM); wrote copy and quality-checked all social content; managed digital paid campaign budgets.

Digital Content Creator / Digital Campaign Manager at Daily Sun (Media24)

May 1, 2014 - November 1, 2016

Created digital content for online platforms; planned and executed digital campaigns; sourced freelancers; monitored online comments; planned video and image content; hosted live shows and managed on-air/online content production.

Digital Content Producer at Times Live and The Sunday Times

December 1, 2016 - April 1, 2018

Produced digital content for Times Live and The Sunday Times; updated news site regularly; managed social media platforms; aggregated trending stories; compiled daily newsletters; ensured copy accuracy; crafted punchy online headlines; produced lifestyle content; supported online editorial workflow.

Part-time Lecturer - Interactive Journalism Module at Cape Peninsula University of Technology

January 1, 2020 - December 1, 2022

Taught Interactive Journalism to fourth-year students; developed curriculum; conducted student consultations; marked assignments; maintained detailed feedback records.

Brand Ambassador & TV Promo Producer at Capitec’s Next Brand Ambassador (Reality Show)

January 1, 2019 - December 1, 2019

Top 10 regional finalist; produced and directed the Cape Town regional finalists TV promo aired on SABC3; contributed to brand activation and content production.

Career Break (Master’s Degree Dissertation) at Rhodes University

September 1, 2019 - December 1, 2019

Focused on completing Master’s dissertation; thesis title: 'Age is Nothing but a Number: Ben 10s, Sugar Mummies, and the South African Gender Order in the Daily Sun’s Facebook Page'.