Luc Dumais
Hi, I’m Luc Dumais, a Brand Designer with 13+ years of design and marketing experience, blending front-end development, video, motion graphics and photography to lead with taste, clarity, and hands-on contributions.
About
Hi, I’m Luc Dumais, a Brand Designer with 13+ years of design and marketing experience, blending front-end development, video, motion graphics and photography to lead with taste, clarity, and hands-on contributions.
At Giftcraft I was promoted to Director of Digital Marketing & Creative in 2023, modernizing the brand ecosystem and delivering cohesive, conversion-focused experiences. I’ve led platform migrations, rebuilt email programs from Acoustic to Klaviyo, and overseen social campaigns with a daily spend of $40,000, achieving a 300% rise in engagement and a 30% increase in earnings. I love turning data into actionable market strategies and guiding teams with creative insight and mentorship to deliver measurable results. I’m excited to bring my leadership and hands-on approach to Twine and help evolve its brand forward.
- 8 years' experience
- Joined January 2026
Skills· 13
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
- Education
Work experience
Led modernization of the company’s digital and brand ecosystem, rebuilding platforms, refining brand expression, and delivering cohesive, conversion-focused experiences across channels. Migrated legacy B2B platform to new CRM, PIM, and NetSuite; rebuilt email programs on Klaviyo; oversaw social campaigns with a daily spend of $40,000 and achieved 300% engagement growth and a 30% increase in earnings.
Joined Giftcraft in 2020 as Lead Designer and helped shape the company’s digital presence; promoted to Director of Digital Marketing & Creative in 2023.
Designed and developed responsive homepage and landing page layouts; front-end development; created visual assets including photography; designed, coded, and deployed high-performing email campaigns; collaborated with marketing, product, and engineering teams to deliver cohesive, cross-channel solutions and drive brand and revenue growth.
Education
Certifications and awards
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