Hi, I’m Luc Dumais, a Brand Designer with 13+ years of design and marketing experience, blending front-end development, video, motion graphics and photography to lead with taste, clarity, and hands-on contributions. At Giftcraft I was promoted to Director of Digital Marketing & Creative in 2023, modernizing the brand ecosystem and delivering cohesive, conversion-focused experiences. I’ve led platform migrations, rebuilt email programs from Acoustic to Klaviyo, and overseen social campaigns with a daily spend of $40,000, achieving a 300% rise in engagement and a 30% increase in earnings. I love turning data into actionable market strategies and guiding teams with creative insight and mentorship to deliver measurable results. I’m excited to bring my leadership and hands-on approach to Twine and help evolve its brand forward.

Luc Dumais

Hi, I’m Luc Dumais, a Brand Designer with 13+ years of design and marketing experience, blending front-end development, video, motion graphics and photography to lead with taste, clarity, and hands-on contributions. At Giftcraft I was promoted to Director of Digital Marketing & Creative in 2023, modernizing the brand ecosystem and delivering cohesive, conversion-focused experiences. I’ve led platform migrations, rebuilt email programs from Acoustic to Klaviyo, and overseen social campaigns with a daily spend of $40,000, achieving a 300% rise in engagement and a 30% increase in earnings. I love turning data into actionable market strategies and guiding teams with creative insight and mentorship to deliver measurable results. I’m excited to bring my leadership and hands-on approach to Twine and help evolve its brand forward.

Available to hire

Hi, I’m Luc Dumais, a Brand Designer with 13+ years of design and marketing experience, blending front-end development, video, motion graphics and photography to lead with taste, clarity, and hands-on contributions.

At Giftcraft I was promoted to Director of Digital Marketing & Creative in 2023, modernizing the brand ecosystem and delivering cohesive, conversion-focused experiences. I’ve led platform migrations, rebuilt email programs from Acoustic to Klaviyo, and overseen social campaigns with a daily spend of $40,000, achieving a 300% rise in engagement and a 30% increase in earnings. I love turning data into actionable market strategies and guiding teams with creative insight and mentorship to deliver measurable results. I’m excited to bring my leadership and hands-on approach to Twine and help evolve its brand forward.

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Language

English
Fluent

Work Experience

Director of Digital Marketing & Creative at Giftcraft Ltd.
December 1, 2023 - November 1, 2025
Led modernization of the company’s digital and brand ecosystem, rebuilding platforms, refining brand expression, and delivering cohesive, conversion-focused experiences across channels. Migrated legacy B2B platform to new CRM, PIM, and NetSuite; rebuilt email programs on Klaviyo; oversaw social campaigns with a daily spend of $40,000 and achieved 300% engagement growth and a 30% increase in earnings.
Lead Designer at Giftcraft Ltd.
December 1, 2020 - December 31, 2023
Joined Giftcraft in 2020 as Lead Designer and helped shape the company’s digital presence; promoted to Director of Digital Marketing & Creative in 2023.
Lead Digital Developer / Senior Digital Designer at TrueCopy
October 1, 2016 - October 1, 2020
Designed and developed responsive homepage and landing page layouts; front-end development; created visual assets including photography; designed, coded, and deployed high-performing email campaigns; collaborated with marketing, product, and engineering teams to deliver cohesive, cross-channel solutions and drive brand and revenue growth.

Education

Bachelor’s Degree, Graphic Design at Carlton University
January 1, 2009 - January 1, 2011
Advanced Diploma, Graphic Design at St. Lawrence College
January 11, 2030 - January 20, 2026
Web Development at BrainStation
January 1, 2019 - December 31, 2019

Qualifications

Meta Certification, Digital Marketing Associate
June 1, 2025 - January 20, 2026
Meta Certification, Digital Marketing Associate
June 1, 2025 - January 20, 2026
BrainStation Web Development
January 1, 2019 - December 31, 2019
Additional B2B DTC Art Direction & Management
January 11, 2030 - January 20, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education