I’m Soham Pinge, a digital marketing analyst with 4+ years of experience in e-commerce and retail analytics, driving growth, retention, and revenue optimization across high-traffic platforms. I’m proficient in SEO, SEM, paid media optimization, customer segmentation, cohort analysis, funnel analytics, and GTM, and have delivered measurable improvements including increasing customer satisfaction ratings from 2.3 to 4.1, adding 85,000+ completed transactions, and campaigns reaching 4.2M+ monthly users. I’m adept at building automated data pipelines and executive dashboards in GA4, Mixpanel, Power BI, and Python, translating data into actionable insights for marketing, merchandising, product, and finance leaders. My toolkit includes GA4, Mixpanel, Adobe Analytics, Amplitude, Hotjar, SQL, Python, Excel, HubSpot, Figma, and GTM, and I enjoy collaborating with UX and product teams to optimize checkout flows and on-site search. I’m open to relocation to New York or other locations.

Soham Pinge

I’m Soham Pinge, a digital marketing analyst with 4+ years of experience in e-commerce and retail analytics, driving growth, retention, and revenue optimization across high-traffic platforms. I’m proficient in SEO, SEM, paid media optimization, customer segmentation, cohort analysis, funnel analytics, and GTM, and have delivered measurable improvements including increasing customer satisfaction ratings from 2.3 to 4.1, adding 85,000+ completed transactions, and campaigns reaching 4.2M+ monthly users. I’m adept at building automated data pipelines and executive dashboards in GA4, Mixpanel, Power BI, and Python, translating data into actionable insights for marketing, merchandising, product, and finance leaders. My toolkit includes GA4, Mixpanel, Adobe Analytics, Amplitude, Hotjar, SQL, Python, Excel, HubSpot, Figma, and GTM, and I enjoy collaborating with UX and product teams to optimize checkout flows and on-site search. I’m open to relocation to New York or other locations.

Available to hire

I’m Soham Pinge, a digital marketing analyst with 4+ years of experience in e-commerce and retail analytics, driving growth, retention, and revenue optimization across high-traffic platforms. I’m proficient in SEO, SEM, paid media optimization, customer segmentation, cohort analysis, funnel analytics, and GTM, and have delivered measurable improvements including increasing customer satisfaction ratings from 2.3 to 4.1, adding 85,000+ completed transactions, and campaigns reaching 4.2M+ monthly users.

I’m adept at building automated data pipelines and executive dashboards in GA4, Mixpanel, Power BI, and Python, translating data into actionable insights for marketing, merchandising, product, and finance leaders. My toolkit includes GA4, Mixpanel, Adobe Analytics, Amplitude, Hotjar, SQL, Python, Excel, HubSpot, Figma, and GTM, and I enjoy collaborating with UX and product teams to optimize checkout flows and on-site search. I’m open to relocation to New York or other locations.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

Digital Marketing Analyst at Walmart
June 1, 2024 - Present
Led omnichannel performance initiatives across Walmart.com and mobile app by translating customer behavior in GA4 into merchandising and media optimization decisions, influencing 4.2M+ monthly users and supporting core KPI ownership. Built advanced customer segmentation and cohort models using Mixpanel, purchase history, and CRM data, enabling lifecycle targeting, LTV expansion, and 120+ personalized campaigns per quarter. Optimized paid media operations across Google Ads, Meta, TikTok, and Walmart Connect by restructuring keyword taxonomy and creative frameworks, improving promotion efficiency, CAC performance, and contribution margin. Designed automated analytics pipelines using SQL and Power BI, unifying traffic, conversion, revenue, and product signals into executive dashboards, reducing reporting time from 9 hours to under 1 hour. Executed structured A/B testing programs with governance on landing pages and product detail pages, generating 85,000+ additional completed transactions
Marketing Data Analyst at Accenture
January 1, 2020 - August 1, 2022
Oversaw e-commerce performance analytics programs for multi-region clients, translating transaction and campaign data into growth recommendations affecting pricing, promotion timing, product assortment, and revenue forecasting. Implemented enterprise-grade tracking architecture using GTM and UTM frameworks, instrumenting 65+ commerce events across discovery, cart, checkout, and payment flows. Engineered advanced customer lifecycle segmentation and cohort models using SQL, Python, and Advanced Excel, expanding audiences from 7 to 22 cohorts. Architected Power BI dashboards linking traffic, conversion, revenue, inventory velocity, and promotion performance to enable leadership to rebalance channel investment. Enhanced product discovery and organic growth through SEO and metadata optimization. Built predictive demand and retention pipelines in Python, activating personalized journeys via HubSpot workflows that improved lifetime value and retention (satisfaction from 2.3 to 4.1). Improved

Education

Master of Engineering in Engineering Management at Stevens Institute of Technology
January 11, 2030 - May 1, 2024

Qualifications

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Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment