I am a results-driven Social Media Manager with 5+ years of experience creating, executing, and optimizing social media strategies for media companies and brands. I have grown communities to millions of followers, boosted engagement, and driven lead generation through data-driven content planning and paid campaigns. I excel in crafting a cohesive content strategy, managing live streams, and turning analytics into action. I lead and mentor cross-functional teams, align social media plans with brand goals, and stay ahead of evolving algorithms and trends. I thrive in fast-paced environments, enjoy collaborating with influencers, and love turning audience insights into compelling content and campaigns that deliver measurable results.

Aarthy Suresh

I am a results-driven Social Media Manager with 5+ years of experience creating, executing, and optimizing social media strategies for media companies and brands. I have grown communities to millions of followers, boosted engagement, and driven lead generation through data-driven content planning and paid campaigns. I excel in crafting a cohesive content strategy, managing live streams, and turning analytics into action. I lead and mentor cross-functional teams, align social media plans with brand goals, and stay ahead of evolving algorithms and trends. I thrive in fast-paced environments, enjoy collaborating with influencers, and love turning audience insights into compelling content and campaigns that deliver measurable results.

Available to hire

I am a results-driven Social Media Manager with 5+ years of experience creating, executing, and optimizing social media strategies for media companies and brands. I have grown communities to millions of followers, boosted engagement, and driven lead generation through data-driven content planning and paid campaigns. I excel in crafting a cohesive content strategy, managing live streams, and turning analytics into action.

I lead and mentor cross-functional teams, align social media plans with brand goals, and stay ahead of evolving algorithms and trends. I thrive in fast-paced environments, enjoy collaborating with influencers, and love turning audience insights into compelling content and campaigns that deliver measurable results.

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Language

English
Fluent
Tamil
Advanced

Work Experience

Head of Digital Marketing at Aadhan Media
January 1, 2019 - Present
Lead end-to-end digital marketing strategy including social media, content, paid campaigns, and audience growth across platforms. Scaled brand presence by driving consistent follower growth, engagement, and reach through data-driven content planning. Planned and executed paid social media campaigns to support brand visibility, app installs, and show promotions. Oversaw live stream strategies, scheduling, and promotions for high-traffic digital shows and events. Managed and mentored social media and content teams to ensure brand consistency and performance alignment. Analyzed performance metrics and optimized campaigns to improve engagement, reach, and lead generation.
Social Media Manager at Velicham TV
January 1, 2018 - January 1, 2019
Designed and executed global social media strategies across Twitter and Facebook, managing 400K+ followers. Increased social media lead generation by 46% year-over-year through consistent engagement with customers, influencers, and followers. Managed live stream broadcasts using XSplit Broadcaster for multiple political campaigns.
Social Media Manager, Cameraman & Program Producer at Infinite Cuts
January 1, 2017 - January 1, 2018
Collaborated with the content marketing team to represent audience insights and generate new content and blog ideas. Amplified content reach through targeted social media distribution and engagement strategies.

Education

B.Sc. Visual Communication at Guru Nanak College
January 1, 2013 - January 1, 2016
Higher Secondary Education at Chennai Higher Secondary School
January 1, 2012 - January 1, 2013
Secondary Education at Chennai Higher Secondary School
January 1, 2010 - January 1, 2011

Qualifications

UI & UX – Infy Tech School
January 11, 2030 - January 20, 2026
Adobe Premiere Pro
January 11, 2030 - January 20, 2026
Adobe Photoshop
January 11, 2030 - January 20, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services