I'm Asia Mag, a multidisciplinary fashion brand manager and creative strategist with a focus on brand identity, storytelling, and culturally grounded branding. I shape brand voice, direct image, and build meaningful connections through storytelling and strategic collaboration, leading with vision and aligning creative teams to craft campaigns that leave an emotional and aesthetic impact. I currently freelance from Antwerp, Belgium guiding brand identity, audience perception, and long-term growth in niche fashion markets. I collaborate with House of Gonzales and other brands, developing campaigns, partnerships, and brand strategies that resonate globally while staying creatively grounded and communication-driven.

I'm Asia Mag, a multidisciplinary fashion brand manager and creative strategist with a focus on brand identity, storytelling, and culturally grounded branding. I shape brand voice, direct image, and build meaningful connections through storytelling and strategic collaboration, leading with vision and aligning creative teams to craft campaigns that leave an emotional and aesthetic impact. I currently freelance from Antwerp, Belgium guiding brand identity, audience perception, and long-term growth in niche fashion markets. I collaborate with House of Gonzales and other brands, developing campaigns, partnerships, and brand strategies that resonate globally while staying creatively grounded and communication-driven.

Available to hire

I’m Asia Mag, a multidisciplinary fashion brand manager and creative strategist with a focus on brand identity, storytelling, and culturally grounded branding. I shape brand voice, direct image, and build meaningful connections through storytelling and strategic collaboration, leading with vision and aligning creative teams to craft campaigns that leave an emotional and aesthetic impact.

I currently freelance from Antwerp, Belgium guiding brand identity, audience perception, and long-term growth in niche fashion markets. I collaborate with House of Gonzales and other brands, developing campaigns, partnerships, and brand strategies that resonate globally while staying creatively grounded and communication-driven.

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Language

Russian
Fluent
English
Fluent
Turkish
Advanced
Azerbaijani
Advanced
Dutch
Beginner
Italian
Beginner

Work Experience

Fashion Brand Manager at House of Gonzales - Fashion Brand Management
January 1, 2025 - Present
Lead in brand identity development, mission/vision building, and brand tone. Outline short- and long-term brand growth strategies. Consult founding team on positioning in niche footwear market. Lead with vision, align creative teams, and craft campaigns that leave emotional and aesthetic impact. Develop brand voice, direct image, and build meaningful connections through storytelling and culturally grounded strategy. Involves creative direction, styling, and storytelling. Ongoing support to shape brand identity and audience perception.

Education

Master's in Fashion Brand Management at IED Florence
January 11, 2030 - January 20, 2026
Bachelor's degree: International Business Major: Marketing (Erasmus Exchange) at Florence, Italy (Erasmus Exchange)
January 11, 2030 - January 20, 2026
Bachelor's degree: Business Administration Major: Management at Estonian Business School (EBS)
January 11, 2030 - January 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services