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Hi there! I’m a Brand & Digital Marketing Lead with 7+ years of experience across B2B, B2C, and DTC. I specialize in full-funnel media strategy, content, and performance-driven creative and integrated campaign development within both agency and in-house settings. I’ve built creative systems for digital products, e-commerce, and global brands. I lead cross-functional teams, translate business objectives into media plans, manage budgets across channels, and collaborate with Growth, Customer Success, and Creative teams while launching campaigns across Meta, TikTok, Google, and marketplaces, leveraging insights to inform creative direction and optimization.…Hi there! I’m a Brand & Digital Marketing Lead with 7+ years of experience across B2B, B2C, and DTC. I specialize in full-funnel media strategy, content, and performance-driven creative and integrated campaign development within both agency and in-house settings. I’ve built creative systems for digital products, e-commerce, and global brands. I lead cross-functional teams, translate business objectives into media plans, manage budgets across channels, and collaborate with Growth, Customer Success, and Creative teams while launching campaigns across Meta, TikTok, Google, and marketplaces, leveraging insights to inform creative direction and optimization.

Stasy Eremenko

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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Hi there! I’m a Brand & Digital Marketing Lead with 7+ years of experience across B2B, B2C, and DTC. I specialize in full-funnel media strategy, content, and performance-driven creative and integrated campaign development within both agency and in-house settings. I’ve built creative systems for digital products, e-commerce, and global brands. I lead cross-functional teams, translate business objectives into media plans, manage budgets across channels, and collaborate with Growth, Customer Success, and Creative teams while launching campaigns across Meta, TikTok, Google, and marketplaces, leveraging insights to inform creative direction and optimization.…Hi there! I’m a Brand & Digital Marketing Lead with 7+ years of experience across B2B, B2C, and DTC. I specialize in full-funnel media strategy, content, and performance-driven creative and integrated campaign development within both agency and in-house settings. I’ve built creative systems for digital products, e-commerce, and global brands. I lead cross-functional teams, translate business objectives into media plans, manage budgets across channels, and collaborate with Growth, Customer Success, and Creative teams while launching campaigns across Meta, TikTok, Google, and marketplaces, leveraging insights to inform creative direction and optimization.

Available to hire

Hi there! I’m a Brand & Digital Marketing Lead with 7+ years of experience across B2B, B2C, and DTC. I specialize in full-funnel media strategy, content, and performance-driven creative and integrated campaign development within both agency and in-house settings.

I’ve built creative systems for digital products, e-commerce, and global brands. I lead cross-functional teams, translate business objectives into media plans, manage budgets across channels, and collaborate with Growth, Customer Success, and Creative teams while launching campaigns across Meta, TikTok, Google, and marketplaces, leveraging insights to inform creative direction and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Advanced

Work Experience

Senior Brand Manager at Brandpool GmbH & Co. KG

October 1, 2023 - Present

Designed and owned digital media strategies across multiple markets, defining channel mix, budgets, and KPIs aligned with business and growth objectives. Analyzed campaign performance data and produced strategic insights, optimization frameworks, and clear recommendations for stakeholders. Led performance-oriented creative production for global brands (EU & international markets), focusing on conversion-driven visuals and video. Built and scaled creative systems for paid acquisition: short-form video, UGC-style ads, statics, product storytelling. Collaborated closely with marketing, e-commerce and analytics teams to iterate creatives based on performance data. Launched and adapted creatives for Meta Ads, TikTok Ads, Google, marketplaces (Amazon, Ozon, Wildberries). Introduced AI tools into trend analysis, scripting, visual ideation and content production workflows. Managed external creators, designers, videographers and in-house teams across multiple markets.

Founder & Creative Director at Marketing & Branding Agency

January 1, 2020 - Present

Founded and led a boutique agency delivering brand identity, campaign strategy, and product marketing across multiple clients. Built digital media plans aligned with objectives, budgets and expected outcomes; monitored industry trends and platform updates to propose innovative media solutions. Delivered post-campaign analysis to improve media effectiveness and applied AI-assisted tools for content creation and market analysis. Led cross-border creative teams across Europe and Asia, producing high-volume assets and owning the full creative cycle from idea to testing and iteration. Worked with UGC creators, models, influencers and suppliers in several countries.

Brand Management with Digital Media and Strategy Focus at Lifestyle brands (LIME, Magliera, Marydoll, Utterly, Freechoice, Victoria Andreyanova)

January 1, 2019 - January 1, 2023

Directed brand management with emphasis on digital media strategy, media planning and budget allocation, briefing and alignment of digital campaigns, performance analysis and KPI tracking, dashboards and reporting, industry trends and competitive insights, contributing to strategic proposals and campaign planning for brand growth. Directed all creative projects including visual identity, marketing campaigns, and content creation.

Brand Manager / Content Lead / Creative Producer at Magliera

January 1, 2019 - January 1, 2023

Brand management for a mid-premium knitwear brand; led brand strategy, social media marketing and influencer campaigns; driving engagement and growth in DTC and e-commerce.